The spicy spicy squid is part of the ishigami food and catering management company ltd. And was established in 2015 with its headquarters in hebei province. The brand is located in a young consumer group, offering a wide range of food products with a per capita consumption of about $25, and a fashionable, free-food environment for the interior of the shop with a cool pop style. Since its inception, brand history and market expression have opened chains in a number of provinces and municipalities throughout the country, including shanghai, jiangsu, hunan, hubei, henan, hebei, the three north-east provinces, shaanxi, gansu and four directly administered municipalities. In order to better serve its allies throughout the country, the company has established several branches, such as the north-east, china and south-west. In a short period of time, brands have become the champion of the industry and have been expanding their market influence. Membership conditions and costs are relatively flexible and vary according to the size of the shop. In the case of the 110m2 image shop, the total investment was approximately $264. 3 million, including $55,000 for renovations, $40,000 for equipment, $50,000 for import/materials, $4,000 for advertising and opening fees. The total investment at the standard store of 80m2 was rmb 1,796,000, including rmb 32,000 for renovations, rmb 30,000 for equipment, rmb 35,000 for imports/materials, rmb 3,000 for advertising and opening fees. In addition, 45m2 of the total investment in start-ups was $115. 3 million. Union advantages and market prospects love spicy fish, which attracts large numbers of consumers with their mysterious tastes and fashion styles. The brand works to create satisfaction and joy for customers, to create growth and wealth for partners and to create delicious and healthy food for humankind. Its efficient menu system and fast-food features make it easier and more efficient for customers to experience. In addition, spicy snacks have achieved full market coverage through a variety of marketing channels (storage, out-sale and internet orders), further enhancing brand competitiveness。