Founded in 2004, liu's first pot is a national, specialized and large-scale restaurant chain that combines r & d, extension, operation and derivative projects. The brand, which belongs to shen yang young-sung company management ltd. And is based on fire pots, is the leading brand in china's typical firepot industry. Liu's headquarters is located in shenyang and currently has regional centres in the cities of shenyang, zhengzhou, jenan and xi'an. The country has a large number of shops located in liaoning, jilin, heilong river, hebei, shandong, henan, tianjin and jiangsu provinces and autonomous regions. Its annual turnover amounts to over rmb 3 billion, demonstrating strong market influence and operating power. In addition, liu's first pot focuses on brand-building and market promotion, expanding brand visibility and influence by, for example, opening official shivering accounts, actively interacting with consumers and demonstrating brand image and business culture. However, liu's first pot also faces a number of challenges in operating, such as the need for strict adherence to disease control measures to ensure food safety and customer health. In some cases, such as weak outbreak prevention and control, there may be severe measures and interviews with the relevant authorities。