The ninety-ninth meals group, a catering group with a medium-sized chain of catering operations, began in 1995 and has more than 28 years of development to date. The group, based in guangzhou, is based on a multi-brand and multi-concept strategy to bring fresh experiences to the consumer market by creating brands of different styles and reaching out to different levels of consumers. The group has a number of well-known brands, such as "nipps" , "toocho" , "choose-choose pots" and "beautiful pots" , which are very popular with consumers. The 90% catering group has been working to build a high-quality medium-sized catering experience, focusing on food selection and the transmission and innovation of cooking skills, and addressing the taste needs of different consumers. In terms of business strategy, the 99% catering group focuses on building systems and standardization, introducing a nationwide layout, constantly innovations through multibrand strategies, continuous validation of team brand incubators and operational competencies. At the same time, the group is actively exploring new business models and market opportunities and is continuously expanding business areas and market shares. In terms of performance, the 99 per cent catering group performed strongly. For example, in 2023, the income of the group was approximately $5,986 million, with a net profit of $453 million, an increase of 49. 4 per cent and 82. 2 per cent, respectively. The number of new restaurants has continued to grow, reaching a total of 726, in several cities in china and countries such as singapore, canada, malaysia, thailand and the united states. In general, the 99th meals group has become one of the leading chinese food chains with its rich brand resources, excellent business strategies and strong market performance. In the future, the group would continue to build on its innovation, quality and service philosophy, constantly improving brand influence and market competitiveness and providing consumers with more high-quality medium-sized meals。