In the summer of 2005, in the light of the evening sun in paris, maggie, the designer, sitting in cafedo fiorre in riverdroite, reminiscent of the fashion shop of avenue des camps-elysees (paris's champsher avenue) and each of the glooms of the galeries lafayette haussmann (the grand buddha's department store), drew the priority manuscripts with her hand and named soul cell. In maggie's eyes, the human soul is also made of one cell. She chooses the trend, inner strength, quality to guide her brand, and she uses beautiful clothing to match the beautiful soul of a woman. Since then, maggie has embarked on a round-of-dream trip to become the design director at a well-known large garment enterprise and to study at the chinese american academy, receiving the advice of well-known design masters from around the world and receiving the same year's honorary title of hangzhou's ten good designers. In 2011, maggie registered soul cell, with urban women between the ages of 25 and 35 as the main consumer group, with its high-facility european-american fashion style, fine crafts and unique designs, which create currents, inner strength and quality. The idea of branding aligns europe-american mixes, light luxury elements; some light rocking. We're working on a fashion brand. Seek originality, focus on detail. It is designed for urban women's trends, internality, quality of life demands. Soul cell gave consumers a living attitude -- a good enjoyment of every moment of life. So, what we're doing is we're not just designing a costume for you, but also providing you with a fashion, quality, casual, diverse lifestyle. Sioux brand positioning consumer positioning age: 25-35 years old sioux target: white collars, freelancers, and all consumers who seek the beauty of a mixed personality... Sioux dress attitude: current, quality, inner strength。