A new chain of convenience brand was established in 2012 as a technology-led, new retail company with e-commerce, b2b, chain operations and combined contributions. At present, chong fong fong has opened operations in five provinces of the country, with more than 1,500 establishments, in particular 11 branches in henan province and over 500 in zhengzhou city. In the style of shop renovations, the convenience store is dominated by "simplified" and maintains the style and appearance of the original building, using elements such as metals, timber and cement bricks to create a harmonious beauty. Small rest areas are set up in the shop for consumer entertainment and wifi web services are provided to meet the diversified needs of consumers. In terms of hours of operation, csci has broken the time limits of traditional convenience stores by introducing a 24-hour business model, which greatly facilitates late-night overtime for workers and consumers. In the area of services, the fla focuses on improving the quality of services. Each shopkeeper is required to undergo in-house training courses to ensure that every customer has the best service available in the shop. When consumers need help, shopkeepers respond enthusiastically to consumer questions and provide satisfactory solutions. In terms of products, the products of the gvf include alcohol, beverages, snacks, household products, by-products, imported goods, etc., which meet the daily needs of consumers. In general, the convenience, goodwill and integrity of the service, the simplistic style of the shop, the 24-hour business model, and the diversity of products and services have earned consumer love and trust. The company's strategic objective is to be based in nakayama and oriented towards national markets, making it a more investment-worthy brand and a more consumer-friendly chain of convenience brands in all convenience stores。