Lee's jeans brand was created in 1889 by h. D. Li of kansas city, united states. Initially, the brand was mainly supplied with daily work uniforms for farmers and workers in the central and western parts of the united states. Lee created the classic harnesser pants "bib'n'brace" and became the long-sleeve workers' pants "union all" in a world war. The innovation of producing the world's first pair of zippers was an important milestone in the history of jeans. Lee's jeans, in their simple and pure style, attract the global eye for fashion men, representing the european fashionable male brand. Focus on product quality and detail and select high-quality fabrics and processes to ensure product durability and comfort. The design is constantly following the trend of fashion and innovation, introducing jeans of various styles and styles to meet the aesthetic needs of different consumers. Lee not only introduced various style jeans for the male market, but also a series of female jeans "fit for girls" in 1975, providing more options for female consumers. Lee has also introduced brand series suitable for all ages, such as lee basic, rough rider and lee girls, to meet the needs of different consumers. Lee jeans have become one of the world's famous jeans brands, based on their long history, classic design and strong market position. A broad group of consumers with global market influence and loyalty not only sells very well in developed countries such as the united states and europe, but is also increasingly favoured by consumers in regions such as asia, the middle east and south america. The 101st series is a classic of lee and is popular with consumers for its heavy-pound danningbu, unique tailoring and comfortable design. Lee also introduced jeans with special features such as waterproofing, ventilating and grinding to meet consumer needs in a given environment。