Corporate background: the siam ping-tai catering company ltd. Was established in 2017 with a registered funding of 1 million. The company is a medium-sized fast food chain that combines product development, production, management and marketing with local dietary characteristics. The concept of branding: it is mainly aimed at the whole catering market and insists on providing safe and secure food for the people. The concept of "good faith for the best, well-being for the best, well-being for the good of the employees, social satisfaction" is used to promote the satisfaction and comfort of the customers. Development history: since its inception, the company has been guided by customer satisfaction, well-being and social satisfaction. While focusing on the opening of the sian local market, the corporate system continues to improve and, after several years of business development, there are 12 direct-account shops under the flag. It has become one of the medium-sized fast-food chains with a certain size and visibility in the northwest territories. Product characteristics: the supply of dozens of individual buns, with a great variety of tastes and a variety of materials. Development and development of a series of steam dumplings, frying, soup bags and large bags, with a series of nutritious porridges, guacamole, nutritional noodles and tonic soup. Food is real, non-additional, product quality and health. Market positioning: meeting the taste needs of different consumers, whether old-age children or working-class white collars, can find products suitable for themselves. The premises are comfortable and offer a variety of food options suitable for all categories of people. Vision and mission: working to build china's first brand through continuous efforts and pursuit. The chinese nation's traditional cuisine is flourished and its food culture is transmitted and promoted. In conclusion, the pleasantette has emerged from the catering market with its unique brand concept, rich product characteristics, extensive market positioning and a clear vision and mission to become a popular medium-sized fast-food chain for consumers。