Merida, a brand with a high reputation in bicycles, dates back to 1972 and was created in taiwan by former mr. Zhang (the current chairman). The following is a detailed description of merida: i, company background and history founded in 1972: taiwan's development history: work began officially on july 10, 1973, with 57 employees, starting to produce and sell japanese minivans. The export of mtb rollers to the united states began in 1980. In 1986, the european (norway) market was marketed for the first time under the merida brand. The establishment of the merida continental plant in shenzhen, china, in 1990 was a major promotion of the low-carbon environmental movement. In 1992, the sec approved adoption as the first stock listing company in the taiwan bicycle industry. In-house sales headquarters was established in 2000 to coordinate domestic bicycle sales with branch management. Investment in the establishment of merida bicycling (sandong) ltd. In shandong county in 2007. In 2013, the jiangsunantong factory was built and brought into operation. Product lines: merida focuses on the development and production of high-end bicycles, with product lines covering a wide range of mountain cars, highways, caravans, etc. Product characteristics: production using stricter quality standards than jis, cpcc, bs to ensure product quality. Annual production can reach millions of stations, selling more than 80 countries and territories worldwide. The products are widely used in a variety of scenarios such as urban cycling, outdoor adventures and competitive competitions. Iii. R & d centres and technological strengths. Technical strength: with the world's first-class climber fleet, the best contestants measure and validate the merida bike. First to import robot welding technology into aluminium alloy frame production. Magnesium alloy technology is also the leading player in taiwan's only company with magnesium alloy bicycle technology. Market position and honour merida is one of the world's famous bike brands, whose products enjoy a high reputation in domestic and foreign markets. Honours and awards: several awards for domestic and foreign products, such as the gold award for product images, the taiwan quality award, etc. It became the first chinese bicycle brand in the country to sponsor a world-class convoy, working with world-renowned convoys such as the lampre road convoy. On several occasions, they have been elected to the top ten lists in china's bicycle industry, and have been given the honour of working at least 100 times to grow up。