The company to which it belongs: when dongfeng motors inc. Was listed: on 4 november 2017, for the first time, a small city card was placed on the market, tailored to "for young people who know how to make money". Product matrix: east windfall is an important member of the east wind light vehicle brand matrix, constantly enriching product lines to meet the needs of different client groups for vehicles. Ii. Product characteristics positioning: main card-playing market (between microcards and lightcards) to fill the gap between the east wind in the area of small cards and further enrich the east wind lightcard product line. Design: use of advanced design concepts and techniques, a simple atmosphere with visual design, cosmopolitan and comfortable interiors, providing users with good driving experience. Power: provide a variety of power forms, such as diesel, gasoline and cpg, to meet the need for different use scenarios. Functional: provides precision solutions for urban logistics transport, emphasizes the "large use of small cars" and provides a more comfortable experience of freight transport for young friends. Development experience 2017: first time on the market, located in a small city. 2019: new products are on the market, located as "new-generation freight runners", and new models, including different axle ranges and carriage sizes, are issued. 2021: the t3 series was re-listed to further enrich product lines. 2022: t6 cross-border light card listing to explore a new era of trans-border light card. Market performance and recognition market competitiveness: with good performance and reputation, east winds are very competitive in the market and are recognized by a wide range of users. Cooperation and recognition: building partnerships with prominent businesses such as haile and exxonmobil has further enhanced brand influence and market recognition. Branding activities and social responsibility special events: such as parent-child party events, cherry coffee truck public goods, not only raise brand image but also convey positive energy. Social responsibility: active participation in activities of public interest, such as material donations and condolence activities during the epidemic, demonstrates corporate social responsibility. In conclusion, east windward has achieved significant results and recognition in the market, thanks to its precise market positioning, high-quality product characteristics and active branding, as a light commercial vehicle brand under the umbrella of east wind motors inc。