Basic information: the company was established in 2006 (also known as 2008, but most of the information pointed to 2006) and, after many years of innovative development, has become one of guangdong's influential and valuable convenience store brands. Headquarters location: luxurious building, 80th street, dong jian, guangdong province (reference is also made to the 4th floor of the luxurious building, 101st street). (b) scope of operation: convenience shop chains and supermarket management, commercial trade, business investment, information advice, training operations, etc. Company slogan: ali gate, high-quality people. The mascot: happy ali. Business culture: integrity, innovation, quality, people-centred. Since its establishment, the ali gate has been developing innovatively and has been awarded various trade titles, such as "membership of shenzhen city linking association", "member of the chinese school of chain operators" and "membership of the guangdong province business union". The number of shops has grown from the first few to more than 2,000, spread throughout the cities of guangdong, shenzhen, guangzhou, nakayama, fushan, huizhou and hubei wuhan, and gradually expanding to other economically developed cities. In the development process, the ali gate convenience store has been transformed and upgraded, introducing diversified service models such as fresh fruit and milk tea, which have enhanced brand competitiveness and market influence. Business identity unified image: the company performs a professional uniform design and renovation of the shop to ensure uniformity and standardization of the overall image of the store. Harmonization of distribution: integrated arrangements for distribution of goods by company headquarters to ensure quality of goods and lower costs. Unified management: corporate managers provide integrated management and supervision of the stores according to their specific circumstances and ensure their efficient operation. Uniform marketing: companies will harmonize their marketing programmes to improve the impact and sales performance of their outlets, taking into account current market conditions. (c) multi-purpose services: in addition to traditional convenience shop goods, a variety of user services are provided, such as payment for billing and filling services, ticket booking services and payment for traffic violation fines. The market is targeted mainly at community residents, factory workers, mobile populations, etc. Location orientation: focus on location in high-flow locations such as residential, industrial, commercial and mobile areas. Shop space: general requirements between 20 and 150 m2。