1. Brand background: wang chi and his brand were founded eight years ago (1669 a. D.), more than 350 years ago. The company in question is wang cai and food co. Ltd. (formerly beijing qianxi and food co. Ltd.) and is one of the country's largest dairy producers. Recognition of honour: wang chi and his brand were identified as "old chinese", his emulsions were rated as "chinese brand" products, and wang chi and his emulsive brewing skills were included in the national list of intangible cultural heritage. Product characteristics raw materials and processes: the main raw material is high-quality soybeans, which are carefully crafted through 38 processes, such as rigorous screening, impregnation, grinding, boiling, condensing, fermenting and pickling. In the fermentation process, traditional fermentants, such as quagmire, roots, etc. Are used to decompose proteins from tofu into a variety of amino acids, creating unique flavors. The taste of emulsions is enriched by the addition of a suitable amount of salt, pepper powder, pepper powder, etc. During the pickle process. Tastes and flavours: wang chi and tofu milk are delicate, smelly, smelly and rich. Its unique fermentation process and pickled formulas not only allow for the use of emulsions directly, but also serve as spices for cooking, adding a unique taste to the food. Iii. The product series has more than 100 products under the banner of qing and the brand, such as milk, wine, sauce, sauce, soy sauce and soybeans. Among them, the emulsion series is a star product of the crown, which includes various tastes such as red, green, white and rose, and meets the needs of different consumers. Market influence domestic markets: wang chi and emulsions are widely used in chinese dishes, such as stew, cuisine, condiments, etc. Its products are sold in 34 provinces and municipalities of the autonomous regions of the country, with a high market share. International markets: crown and emulsions are popular not only domestically, but also in over two dozen countries and regions, including the united states, japan, canada and australia, and are popular with overseas consumers. Fifthly, brand culture, with its "promising for good", reflects the spirit in which business seeks excellence. Wang zhi and the company will continue to combine innovation in order to constantly innovate business thinking, technology and marketing models, based on traditional business concepts and technological technologies, and to evolve into five major development advantages: culture, brand name, technology, channels and operations。