Founded on 4 november 2005. Corporate background: organized by elite investments in various fields of business. The size of the restaurant: there are 30 cities in the country with over 260 branches. Target audience: cooperation with the country's leading commercial property project developers, such as wanda square, changlong square, cade square, and daejo city. There is a wealth of specialty: specialty fish, as well as spicy crabs, spicy stick shrimps, fish-dried hot duck heads, fragrance frogs, and special drinks, ice cream, etc. Tastes of a variety of tastes: spicy, spicy onions, jade pepper, spicy drunk. The process is unique: using the process of "cooked + stew", live fish is killed, first made with more than 20 spices, then baked with a special oven, and then fed into a special soup-bed meal, while eating and cooking with a small fire stew. 4. 0 doors: the theme is “vigorous fishing grounds”, with a more natural and dynamic style, with visual elements such as ponds, forests, fields, etc., to create an atmosphere close to nature. Living fish water tanks and cookers are set up and customers can see the whole process of selection and roasting of live fish. Space design: the previous door shop had the design of the "space capsule", which was upgraded to extract brand features such as the "colorful scales" "breathe" "rhythm" and an interesting "mr. Fish" image device that triggered interactive photos of customers. Supply chain niche cooperation guarantees: strategic cooperation with lightfish, which provides long-term supply of high-quality live fish to its east china gatehouse, guaranteeing a sufficient quantity, quality and stable supply of live fish. Quality control: light fisheries use low-density farming to provide sufficient room for fish to move, and fish are of good quality and tighter taste. There is a traceability system for live fish from ponds to tables, strict standards for the safety of aquatic products are in place, and fish from ponds and forward silos are subject to sampling. Distribution efficiency: light fisheries built 300 m2 of suspense in shanghai, with advanced cryo-circle systems in place, fish cool east door stores lined up a day early and will receive live fish at 8-9 a. M. The following morning。