First, the platform's summary 1688 is a large b2b e-commerce platform under the umbrella of the ali baba group, dedicated to providing efficient and easy online trading services to global buyers and sellers. The platform brings together large chinese suppliers and manufacturers, covering a wide range of industries and goods, and is an important channel for global buyers to find high-quality sources. Ii. Platform-specific big cargo sources: platform 1688 has more than 1,000 industrial belts, covering 40 cities in china, and has huge source company resources. The wide variety of commodities on the platform and their cost-effectiveness can meet the diversified needs of global buyers. One-stop procurement: platform 1688 provides a one-stop procurement solution, from commodity search, billing, payment to logistics distribution, which is done online throughout the course, which greatly increases procurement efficiency. Quality services: the platform provides buyers and sellers with a range of quality services, including credit security, transaction dispute management, logistics tracking, etc., to ensure safe and smooth transactions. Iii. Platform service integrity: integrity is a value-added service provided by platform 1688 to members who can benefit from more platform resources and privileges, such as higher search rankings, more exposure, etc. Cross-border services: platform 1688 also provides cross-border trade services to help domestic vendors expand overseas markets for global sales. The platform lowers sellers ' access to overseas markets by providing one-stop solutions such as multilingual translation, cross-border payments and logistics distribution. Selective centres: platform 1688 has also opened an offline selection centre designed to create the shortest possible link between supply and demand, less intermediate process costs and make business easier and more certain. The selection centre brings together high-quality goods under the line and co-located digital stores online to facilitate one-stop purchases by buyers. Platform niche supply chain advantages: platform 1688 builds on the strong supply chain system of the toribaba group to ensure the quality of goods and the stability of supply. Technical advantages: the platform has improved transaction efficiency and user experience by using advanced technologies, such as big data and artificial intelligence, to provide intelligent services to buyers and sellers, such as smart referrals and smart customer service. Brand advantages: as a brand of the ali baba group, platform 1688 has high visibility and reputation and can attract more buyers and sellers. 5. A membership approach is needed first and foremost for businesses wishing to join platform 1688. Businesses can enjoy more platform resources and privileges by registering members in good faith. In addition, merchants can choose to become the platform's strong merchants and gain more traffic and orders by increasing the credibility and strength of the shop. Vi. Investment and returns added to the 1688 platform vary according to business needs and size. Generally, merchants are required to pay for membership fees, shop renovations, commodity material production fees, marketing promotion fees, etc. These costs vary according to business realities, but overall the threshold of the 1688 platform is relatively low and suitable for smes and individual entrepreneurs. Through the accession to platform 1688, businesses can gain access to more traffic and orders to raise brand visibility and sales. At the same time, the platform provides a range of value-added services, such as credit security, transaction dispute management and logistics tracking, which provide strong safeguards for businesses to operate. Taking stock of the 1688 platform as the leading global b2b e-commerce platform with the advantages of big goods, one-stop procurement and quality services. The accession platform 1688 is a good option for businesses wishing to expand their markets. By becoming a member of the platform or a strong businessman, businesses can benefit from more platform resources and privileges to increase brand visibility and sales. At the same time, the platform provides a range of value-added services that provide strong guarantees for business operations。