The name of the brand's basic information brand is bijeng, the english name is “veterlily”. Source: guangdong. Founded: 5 years created. Enterprise background: the company in question is rylon co. Ltd., guangzhou. The target audience for branding is women aged 18-35, of whom 70 per cent are 18-30 and 30 per cent are 30-40, covering urban white collars, designers, musicians, artists, university students, freelancers, etc. Brand style: creates a brand of female dress designer with personality, fashion and nature, and creates an elegant and personal women's fashion closet for customers in a brand-new brand image and space atmosphere. Product-specific product groups: achieve "fashion + shoes + decorations" multi-species operations that provide consumers with more options to keep their shops free throughout the year. Product price: spring and summer prices are 99-599 and autumn and winter prices are 139-1599. Product update: a new weekly order allows for the rapid introduction of a whole new fashion to meet customer needs, while a consortium does not need to use large amounts of money to prepare its inventory, and the money flows back quickly, facilitating the good operation of the shop. Brand dominance: the artistic style of branding is highlighted by a culture of fashion, grace and natural dress. Model advantages: full-source, new weekly, competitive from good services. Product advantages: rich product categories, high value-for-money product prices, with a wide range of market adaptations, covering consumption capacity in 1-4-line markets. Brand development in 2017: the acquisition of national “high quality, creditworthy units”, national “quality, creditworthiness, services, 3a-class members” and the gradual introduction of the main products, packages, accessories, shoes, hats, etc. 2018: in the chain brand network, the selection was awarded as an “investment-value brand” and gradually grew into a large fashion-based business with a specialty store in several provinces. 2019: the launch of the 5th generation image shop to create an elegant and personal women's fashion closet to enhance the shopping experience