Brand origin and development: the brand originated in a night market in shanghai. It is alleged that it was set up in 2004 to focus on bakery. Over the years, it has evolved from a street snack stand to a chain of brands of a certain market size. The product is unique: it has a unique secret sauce, which is baked with a pickled paste, and has a nice, strong mouth, a strong sauce, a good stench, a fragrance, and a full fragrance, which fully meets the consumer's imagination of food. Quality assurance: selection of fresh and healthy materials, manual production, strict quality control, and provision of delicious and healthy noodles for consumers. There are many types of food: besides the traditional bakery, the novelty of the menu, the variety of products, the variety of pasta, rice, snacks, drinks, etc., which satisfy the general public's preferences, 60 fine items are selected from more than 600 well-developed meals. The model of maturity of brand advantages: the brand of bakery, which developed earlier towards chain size, has opened a number of chains throughout the country and has nearly 100 agents, a mature business system and a multi-age model. Operational support: site analysis, shop renovation planning, technical training, advertising, etc., for affiliated vendors, as well as advocacy by professional advertisers. Product innovation: brands closely follow market demand, have strong research and development teams, constantly innovate, regularly introduce new foods and improve market competitiveness. Business philosophy: based on the business concept of “service-based, quality-based survival”, upholding reputational dissemination, safeguarding the interests of consumers, pursuing high standards of product quality, committed to providing quality products to consumers, and constantly raising their goals in business development。