The jimmy lodge project describes jimmy lodge as a fast-growing localized chain of convenience brands in recent years that focus on community and business scenes with “fast, fresh, warm” values, meeting the immediate and diversified needs of consumers through smart operations and differentiated commodity strategies. The following is a detailed analysis of the project: first, the core concept of brand positioning and identity, “3-minute life circle”: primary “failure instantaneously”, covers 500 metres of neighbourhood and office population. Two-drive “fruit + convenience”: fresh food accounts for more than 30 per cent (e. G., ready-made coffee, hot meals, baking, fresh juice) with high frequency supplies. Discrepancies 24-hour smart service: some of the stores are equipped with self-service cashiers, smart containers, and support is provided for the unguarded at night. Community-based operations: the provision of portable services such...