Pokémon, formerly known as pocket monsters, is a cross-media brand developed by the founder of game freak and in cooperation with nintendo, game freak and creatures. The first game, dreams red/green, was launched on the japanese game boy platform in 1996 and became one of the most influential entertainment ips in the world. The core of the core contents, which revolve around “collecting, nurturing, fighting, exchanging”, consists mainly of video games: the main line series (e. G., zhu/twilight), derivative games (e. G., go zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu zhu animation and film: animation of boco dream, launched in 1997 (predominantly by ji and pikachu), and several theatre films. Card game: dreamball card (ptcg), one of the best-selling global card games. Peripheral goods: toys, clothing, stationery, etc., covering all age fans. Underline activities: world championships, theme parks (such as the japanese center for boggo dreams) etc. 3. Worldview of brand identity: humans and treasures coexist in dreams, and trainers through elves dress to dream and challenge the dojo. Cultural symbol: pikachu became a universal cultural symbol and was elected ambassador of japan for the 2014 world cup. Cross-generational impact: 25 years of continuous renewal to attract multi-generational fans, with global sales exceeding 440 million games (as of 2023). 4. One of the most profitable ips for business achievements: according to statista, the total income of quetta is over $110 billion (including derivative income), surpassing harry potter, manwe, etc. Symptoms-level explosion: hand-to-hand " boggle go " downloads more than 1 billion times, boosting the art game. Co-operation: co-incorporated with brands such as the yushushu, mcdonald, kfc and others, continuing to break the circle. 5. The latest dynamic game: launched in 2023, dlc zu/twilight, and launched in 2024 the new z-a. Animated: since 2023, the new series of "the dream horizons" has opened a new feature. Underline experience: dx, osaka's dream center, tokyo 's bo dream café, is a hot place to play cards。