First, the brand background is a product of the changchun supermarket chain management company, a chain of brands that focuses on fresh retail. The brand is based on the concept of “fresh, easy, affordable” and aims to provide high-quality fresh products and services to consumers. Through its many years of localization, it has opened a number of shops throughout the country and has developed a well-established association system and operating model. Ii. Project niche brand impact: building on the mature brand effect of excellence, joining firms can quickly gain market recognition and reduce entrepreneurial risk. Product supply chain: a well-developed logistics distribution system at headquarters to provide a stable and high-quality source of goods to door stores to ensure freshness and price advantages. Operational support: professional training: systematic training of shopkeeper management, shopkeeper skills, etc., to enhance the capacity of shopkeepers to operate. Marketing planning: develop individualized advocacy programmes for different regions, including holiday activities planning and outreach support. Design services: free design of door shop renovations, promotion of materials, etc. To enhance brand image. Union policy: investment threshold: union fee of approximately $21-46 million (specific amounts may be adjusted by size of regions and shops). Models of cooperation: provide a chain approach, share resources such as supply chains, logistics, and reduce operating costs. Iii. All-weather services for the operation of a shop: some provide 24-hour business services to meet immediate consumer needs. (b) product layout: the product is professionally innovative, highly screened, of reliable quality and affordable. Science and technology empowerment: integration of science and technology elements in product sales and services to enhance consumer shopping experience. Iv. Funding requirements for membership: a certain amount of funding is required to cover the costs of membership fees, shop improvements and operating costs. Compliance: headquarters management systems and business concepts need to be accepted, with legal qualifications. Market sensitivity: accompanies need to be fully engaged, market insight and service awareness. Fifthly, development prospects have rarely operated through standardized management and scale-up, and brand coverage has been achieved in many parts of the country. As consumer demand for fresh quality and ease rises, brands are expected to further expand market share and provide a growing business opportunity for joining firms。