I. Project profile developer for light star city (real estate project): light land under the banner of the light foods group, old state enterprise in shanghai, with considerable financial and operational power. Project size: the total building area is about 800,000 square metres, open complex dynamic communities, and nearly 7,000 households are planned. Location and transport: the hub of the mudslides, which are located in the new zone of the port, is adjacent to the core of the drop-down lake, plans for a rail crossing, with traffic in midway through t1 and hong kong avenue, with significant traffic advantages. Auxiliary facilities: commercial: open commerce with an estimated 10,000 square metres of its own, adjacent to the 82,000 square metres of port wanda square, forming a two-business pattern. Transport: planning of large public transport hubs on the north-west side of the three plots to enhance regional transportation hubs. Life: planning kitchens, neighbourhood fairs to meet daily needs. Education: planning educational packages around the project and upgrading the allocation of community education resources. Household design area: 72-119 square metres, covering two to four rooms at a total cost of approximately $1. 56 million. Households: small household scarcity: between two and three rooms of 75-95 square metres to fill the gap in the port-au-prince small household market. Design details: double-opening towards the south, main window, living room wide-faced balcony to enhance residential comfort; dynamic separation, dry and wet separation design to optimize living lines. Functionality versus value: 95 m2 of three-room, two-protector type, taking into account the full life cycle needs, the main-bedroom design guarantees privacy; 119 m2 of four-room, four-spaced, southward, north-south, high-scale sense and light. Community planning landscape design: within the framework of “one ring, two cores, two axis, multiple gardens”, six major landscape groups, such as the health ring, quality social nucleus, and natural experience nucleus, have been created to create green eco-dynamic neighbourhoods. Community functions: through the combination of open commerce, public transportation hubs and neighbourhood fairs, self-contained life circles are formed to promote the region as a high-quality living block. Ii. Background of the light star visual health (health services) project: on 17 july 2012, the headquarters was located in shandong province. Market positioning: a focus on young people's eyesight care, combined with the state of the country's near-sighted high prevalence (40. 89 per cent of primary school children and 79. 20 per cent of high school students), provides individualized vision correction programmes. Core products of products and services: balancing mirror series (general unfilm/enrichment, reading and writing mirrors, i/ii/iii) to achieve the simultaneous adaptation of vision in the learning process by decompositioning stress and improving pool rotation. Technical advantages: active care mechanisms: utilization of adolescent growth and development features, mobilization of eye glaucoma and promotion of vision. Personalization programmes: one-on-one corrective programmes based on the level of vision, time for mirroring, etc., are designed to follow up the whole process. Comprehensive therapy: breaking through traditional caves, drugs, instruments and other passive treatment limitations, increasing lashes elasticity, neurocytological agitation and establishing normal eye-to-eye circuits through multistep interventions. Business model shop-to-shop output: provide a standardized operating system to support rapid replication and lower unionization thresholds. Empirical marketing: offering balanced mirror samples and training equipment, for which the association has to bear only the costs of rent, salaries and publicity. Training support: headquarters integrated training for more than seven days, full food and accommodation packages covering product knowledge, skills operations and marketing strategies. Operational support: the supervision department has a permanent presence of professionals to help improve performance, and wages and subsidies are borne by headquarters. Investment and co-operation investments: between 5 and 1 million yuan, including guarantees of 15,000 yuan and royalties of 3,000 yuan. Cooperation support: provision of registration advice, qualification processing and branding authorizations, integration of resources such as the institute for management sciences and the customs commission, and provision of landing support. Iii. Business positioning of the light star biotech (agricultural electrician project): the country's first o2o agricultural electrician platform, headquartered in beijing. Business model: integration of agricultural information and power provider services and provision of web-based one-stop solutions for the purchase of farm capital. Market value: to optimize the agribusiness supply chain by integrating online and offline, to reduce the cost of purchasing by farmers and to facilitate the digital transformation of agriculture。