This is a chain of brands that combine traditional and modern culture of breeding. It has a history of nearly 30 years and has accumulated extensive experience within the industry. Brand honours: yu qing ji was awarded the title “ten good brand chains in the national bathing industry” jointly by the board of quality certification regulatory commission and the commission for the promotion of small and medium-sized enterprises, highlighting his brand strength and market recognition. Ii. Service lines and feature classics: the yu jiang pool offers classic birthing projects such as foot massages, hot springs and spas to meet the needs of consumers to relax their physical and mental needs. Speciality projects: the yuqing pool also has a unique breeding programme for chinese health care, grassland fumigation, and an autonomous research and development service such as sanskrit, health pediatrics, and hoshu conscious pediatrics to provide consumers with diversified options. (b) catering services: the kitchen pool focuses on all aspects of the consumer's experience and provides food and drink services, such as the weinzhou special egg paste, dumplings, mackerel tusks, silver paste, rooster soup, etc., as well as snacks, snacks, fruit tea, etc., so that consumers can also enjoy good food while enjoying a bath. Iii. Business model and support to chain operations: using a standardized and internationally common business chain model, the topway management consulting corporation and specialized flagship stores manage each chain to ensure consistency in the quality of service and brand image. (a) full support: the yuqing pool provides all-round support to the association's partners, from site selection, fit-out design to staff recruitment, training delivery, from the development of the service flow system to the establishment of a service marketing system, and helps the association to open up and operate easily. Training system: yu jiayi has a professional training system, initial training of staff of the union's stores and, after the opening of the business, the whole process of hosting and managing the business directly. At the same time, a comprehensive quality appraisal of the staff of the union stores is carried out quarterly at headquarters, and each year star-level staff is selected for retraining at headquarters. Market positioning and market positioning of consumer groups: it is located in a middle- and high-end breeding market, focusing on service quality and consumer experience. Consumer groups: there are a wide range of consumer groups, including urban white collars that seek to relax their physical and mental well-being, and older and middle-aged people who focus on healthy livelihoods. Both working people who want to ease their work pressure, and older middle-aged people who want to improve their physical condition, are able to find a way to feed themselves in the qiang pool. V. Brand culture and conceptual brand culture: tung jiang jiang is committed to people-centred, co-development, good faith and a focus on building an enterprise culture. Brand concept: the qing jiu ji jiu is committed to the corporate purpose of “dispersion of sunlight, care for health” and the core values of “people, customer, moral,” “survival with technology and development with services”, and is committed to providing high-quality feeding services to consumers。