The rogev project is a union brand focused on men's skin, which is described in detail below: first, the brand background and the product brand background: mr. Jeff's skin protection originated in the united kingdom and its brand history dates back to 1949, when dr. Roger, a british dermatologist, discovered the fermentation of seaweed to the skin during an expedition and decided to develop an exclusive skin protection for men's skin. In 1952, the first man named after roger was born in the united kingdom and gradually prevailed throughout the european continent. In 2012, the rgm-roseff brand officially entered the chinese market to extract valuable and pure natural components from high-tech technology, bringing revolutionary skin protection. Product characteristics: the men's skin-guarding products are mainly aimed at 70, 80 and 90 young men. The products are based on the concept of freedom and taste and are designed to address the effects of modern urban pressures on men's skin. The product does not add any pigments, does not use alcohol, is mild and unstimulant, locks the water needed for the skin, provides sufficient nutrients and makes the skin more luminous, watery and young. Ii. Union support and advantage brand support: free access to “rosej” brand trademarks, branding rights, issuance of trademark licences, full brand image vis systems, unified shop renovation design of cis programs, etc., to create a full marketing platform for all associated players. Whole-shop export support: a whole-shop out-of-sitter support strategy is in place to fully replicate brand culture, brand image, products, equipment, service management, operation management, etc., in a “tiggered” form to the affiliated parties. Free training support: comprehensive and free training support, including product introductions, shop management skills, etc., is provided to affiliated businesses to help them operate quickly and successfully. Logistics distribution support: companies harmonize the distribution of products, reduce the procurement costs of affiliated firms and provide assistance for raw and ancillary materials that are not readily available locally. Media advertising support: televisions, magazines, newspapers, web advertisements, with a star voice to raise brand visibility. Market operations support: a professional team-building service system, a training support system that provides individualized service marketing programmes to affiliated firms during the start-up, long-term and maturity of the market. Follow-up services support: provide supervision services in the pre-opening, mid- and post-opening stages, and facilitate the establishment of easy shops by association firms. Site renovation support: provision of site selection and shop renovation design programmes to harmonize brand image. Iii. Membership conditions and process criteria: citizens who have legal qualifications in the people's republic of china and legal qualifications in the cosmetics industry. Recognize the “rosej” brand culture and business model and voluntarily adhere to and accept the services, operations and management developed by headquarters. (c) sufficient own funds, legal sources of funds and qualified financial credit. Unionists must have an independent shop or business space within the regional market and be assessed at headquarters. There is a credible and pragmatic career attitude with a certain level of understanding and sensitivity to the male skin-care market. Union process: telephone advice on accession. Preparation of funds, market surveys, etc. Fill out the application form for membership and submit the relevant business qualifications. The applicant is accredited at headquarters. The parties formally entered into a contract of association in which they made investment payments to headquarters. The headquarters provides relevant membership and pre-vocational training services, including the award of membership cards, the provision of related management manuals, and training in owner management. When the formal opening takes place, the headquarters provides guidance support for the opening of the business, under different arrangements, depending on the size of the membership。