The merya men's clothes project is a coalition that focuses on the middle- and high-end men's dress market and is described below in detail: brand background and history of positioning: merya, one of the early listed companies in the chinese garment industry, was established in 1979 with a headquarters in wuhan, hubei, with high visibility and brand reputation both at home and abroad. Brand positioning: merya men's clothes are located in the middle and high-end markets, with commercial and leisure styles, products including suits, shirts, jackets, etc., suited to the needs of middle-aged men aged 30-40. Product characteristics and advantages high-quality fabric: merya men's clothing uses quality fabric to ensure comfort and durability. Fine crafts: merya men's clothes focus on detail and tailoring, and are made using fine crafts to show high-quality dress experiences. Fashion design: the design concept of merya men's clothes focuses on the combination of quality and fashion, with the competence of urban white collars, without loss of unique taste and meaning. The union supports a higher margin of profit: the merja men's suit avoids the middle, works directly with the union's partners to provide competitive discounts, plus additional sales incentives to guarantee the union's strong and stable profits. The regional exclusive association authorizes the melya men's clothing to be organized in regional units, granting the right of exclusive ownership to the eligible affiliated parties and safeguarding the long-term interests of the affiliated parties. Zero “ordering” risk: accompanies can minimize the risk of a backlog of goods by adopting a “non-ordering system” depending on the business situation. All-round support: merya men’s clothing provides all-round support to unionised businesses in the form of shop sales, brand resources, regional protection, product development, site renovation, free training, market information, experience sharing, etc. The amount of investment and the amount of investment in return: the amount of investment in the us$ 80,000 to us$ 1 million in the us$ 1 million joint male dress will need to be adjusted according to the circumstances of the union and the local market. Partial association information indicates that investments may range between $30,000 and $340,000, but this area may include other related costs such as union fees, bonds, brand royalties, etc. Return on investment: owing to the brand influence and market base of merya men's clothing, the consortium is expected to return in a relatively short period of time with considerable returns。