Launched in 1999 under the banner of anhui-litte trade, inc., the male brand was created. The brand, under the slogan "china insignia wind" , is dedicated to integrating chinese culture into costume design and displaying eastern fashion charms. The history and culture of brands the development of autonomous brands has been a top priority since their creation in 1999. The concept of brand design combines elegance, simplicity, fashion and nature, with a particular focus on infusing chinese cultural elements into costume design and displaying unique emblem styles. Design ideas and styles. Brand styles are fashion cards, leisure male clothes and new businesses, suitable for male consumers between the ages of 20 and 45. The price range for spring and summer festivals is 99 to 499 yuan, compared to 199 to 1399 yuan for autumn and winter festivals. The main consumer group of targeted markets and consumer groups is men aged 25 to 45 years, who are committed, free and committed to their roles, pursue quality of life and fashion, and advocate a free and free lifestyle. Provosts and co-stars signed a national film star, lee zonghan, in 2018, to act as brand voice, further enhancing brand visibility and influence。