The sheath acupuncture project, which is centred on traditional chinese medicine acupuncture skills, brings together cultural heritage, product development, feeding services and alliances, with the following characteristics: first, brand background and cultural heritage origin and development: she is an acupuncture from the traditional chinese medicine acupuncture technology, inherited by the sheath family to the present, which has been in existence for many generations and has been in existence for almost 100 years. The founder of this group, the distinguished modern acupuncture healer and medical educator, built a system and paradigm of acupuncture and created a science-scientific school in the recent history of chinese medicine. On the basis of a lack of peace, a unique system of skills has evolved as a result of the growth of second-generation heirs such as xie zing and others. In october 2017, sheath acupuncture was included in the list of non-material cultural heritage projects for the fifth provincial province of shanxi, marking official recognition of her unique status and value in the field of chinese medicine acupuncture. Ii. Product characteristics and the four main acupuncture methods of the technical system: the greatest features of sheath acupuncture are the four main acupuncture methods, namely, direct acupuncture (wheat acupuncture), indirect acupuncture (new acupuncture), real acupuncture (thus acupuncture), and suspense (temporary acupuncture). These four acupuncture techniques are unique and can be used either individually or in combination to improve efficacy. Product series: shedding acupuncture also introduced a range of products such as ai tea, ai each, ai each, ai each, ai each, ai each, ai each, ai each, etc. To meet the need for consumer diversification. Market positioning and competitive advantage market positioning: sheik acupun, with traditional chinese medicine and acupuncture at its core, combined with modern technology tools, is committed to providing high-quality acupuncture feeding services to consumers. Its target client group is mainly consumers who focus on healthy subsistence. Competing advantages: sheik acquaintt has a deep cultural background and great skills, and his products and services have high visibility and reputation in the market. At the same time, sheather acupuncture focuses on innovation and development, constantly launching new products and services to meet consumer needs. Iv. Accompaniment of the support and operation system for: shedding acupuncture provides a full range of coalition support, including guidance and services in branding authorization, technical training, shop site selection, renovation design, marketing planning, etc. This support has contributed to the rapid and successful opening of businesses. Operating system: sheik acquire has a well-developed operating and management system that ensures the proper operation and continued development of the union stores. At the same time, sheik acquire also focused on communication and cooperation with associated partners in promoting brand development。