The microfruit project introduction i, the project overview, is an innovative project focusing on the field of fresh distribution, which aims to provide consumers with fresh, high-quality, safe, fresh products and fast distribution services through the integration of offline and offline resources and the establishment of efficient and accessible fresh supply chain systems. The project aims to address the problems of uncertainty in the traditional and fresh purchasing process, limited access to it and delays in distribution, and to meet the high quality and ease of demand of modern consumers for fresh products. Products and fresh and diverse products and fruits: in cooperation with numerous high-quality fruit and vegetables plantations, fresh fruit and vegetables are available in the current season, covering common varieties such as apples, bananas, oranges, tomatoes and cucumbers, as well as special features, imported fruit and vegetables to meet the demand of consumers for diversified tastes. Meat aquaculture: all kinds of fresh meat, including pork, beef, lamb, chicken, and abundant water products such as fish, shrimp, crab, shellfish. All meat and aquaculture are subject to rigorous quality testing to ensure freshness and safety. Food and oil by-products: provision of a variety of food and oil products such as rice, flour, cooking oil, and by-products such as spices and dry goods, providing consumers with a one-stop fresh shopping experience. Strict quality directs control: long-term cooperative relationships with reliable suppliers, deep access to production sites, reduction of middle links and ensuring freshness and quality of fresh products. For example, the purchase of fruit directly from the fruit plantations ensures that the fruit can enter the distribution chain as soon as it is harvested. Quality testing: a rigorous quality testing process has been put in place at all stages of procurement, storage and distribution. Each batch of fresh products is screened for indicators such as appearance, taste, nutritional content, etc., and only products that meet quality standards can enter the marketing chain. Fast delivery of easy distribution services: with professional distribution teams and advanced logistics distribution systems, there is a commitment to deliver fresh products to consumers within a certain period of time. For example, distribution services such as “one hour and half an hour” are provided in some regions to meet consumer demand for the timeliness of fresh products. Cold chain distribution: implementation of the full-range cold chain distribution technology to ensure constant temperature during transport of fresh products and prevent deterioration of products. Both fruit, vegetables and meat, and aquatic products can be transported in an appropriate temperature environment to ensure freshness and taste. Customized packages for personalized services: customized raw packages are introduced according to the different needs of consumers. For example, high-protein, low-fat meat and vegetable packages are provided to the fitness population; a combination of meals with a variety of food items is provided to household users to facilitate one-stop purchases by consumers. Membership services: the introduction of a membership system that provides members with exclusive rights such as points, discounts, preferential distribution, etc. Members can benefit from more favourable prices and better quality services, increasing consumer viscosity and loyalty. Iii. Market analysis of the target client group of young workers: they are busy working, have little time to buy fresh products from traditional vegetable markets or supermarkets, and tend to buy fresh food via online platforms and enjoy easy distribution services. Household users: focus on the health and quality of household diets, with higher requirements for fresh products and safety. Their needs can be met by a very small supply of rich goods and strict quality control. Catering operators: catering, hotels, etc. Require a large and steady supply of fresh food. Micro delivery can provide reliable food security for catering vendors through its high quality supply and efficient distribution services. Market demand trends are becoming increasingly demanding for the quality and freshness of fresh products as people's living standards and health awareness rise. Consumers are more willing to pay higher prices for fresh, high-quality fresh products, which provides vast market space for fresh distribution projects such as microfruit. The spread of online shopping and the development of logistics distribution have led to a rapidly growing market for fresh producers. A growing number of consumers are accustomed to buying fresh products through mobile phones or websites, and enjoy uninhabited shopping experiences. Competition is highly competitive in the distribution market, with both traditional and online operations in fresh supermarkets and vegetable markets, as well as a number of large power company platforms in the field of freshness. It's not easy to face competitive pressures from peers. Competing parties compete mainly for prices, quality, speed of distribution, services, etc. Micro delivery provides competitive prices by optimizing supply chains and reducing costs; at the same time, it focuses on quality control and service upgrading and on creating a good brand image to improve market competitiveness. Iv. Building on the operational model platform app and website development: developing user-friendly mobile phones and official websites to provide easy shopping for consumers. Consumers can browse on the platform for commodity information, purchase orders, query the order status, etc. Digital marketing: use social media, search engine optimization, online advertising, etc. To increase brand visibility and product exposure. Product promotion and assessment to attract more consumer attention through collaboration with internet red and food producers. Supply chain management supplier cooperation: establish long-term stable partnerships with quality and fresh suppliers to ensure adequate and stable supply. Vendors are regularly assessed and evaluated to eliminate unqualified suppliers and ensure quality of products. Warehousing management: establishment of modern storage centres, introduction of advanced warehousing management systems, classification storage and scientific management of fresh products. Different storage temperatures and humidity are set to extend the product's shelf life according to product characteristics and conservation requirements. Recruitment and training of distribution team builders: recruitment of professional distribution staff and rigorous training, including knowledge of distribution processes, service codes, food safety, etc. Ensure that distribution personnel are able to efficiently and accurately perform distribution tasks and provide quality services. Distribution route planning: use of smart algorithms to optimize distribution routes, improve distribution efficiency and reduce distribution costs. (c) rationally arrange the itinerary of the distributors to ensure that fresh products reach consumers in a timely manner, in accordance with the distribution of orders and distribution time requirements. V. Investment and income analysis investment budget line platform development: including costs for the development, testing, maintenance, etc. Of the app and website, with an investment of $500,000 - $1 million. Construction of storage centres: rental or construction of storage sites, acquisition of storage equipment and cold chain facilities, investment of $2-$5 million. Procurement of distribution vehicles: based on the size of the operation, a certain number of distribution vehicles are procured, with an investment of $1-3 million projected. Market outreach: the cost of online advertising, promotional activities, branding, etc., is estimated to be between $1 million and $2 million. Recruitment and training of personnel: recruitment of personnel for operations, procurement, distribution, service, etc., and professional training, with a projected investment of $500,000 - $1 million. Other costs, such as utilities, property, office supplies, etc., are projected to invest between $200,000 and $0. 5 million. The total investment budget is approximately $520-12. 5 million. Proceeds forecast sales revenue: sales revenue is expected to increase over the years as market share increases and the number of users increases. In the early stages of the project, sales revenues are expected to reach between $5 million and $10 million annually, and, as markets expand, between $30 million and $80 million annually. Profit projections: after deducting costs such as commodity costs, operating costs, marketing costs, etc., the project is expected to be profitable after 2 - 3 years of operation, with a net annual profit of 1 - 5 million yuan (detailed by market conditions, business strategy, etc.). Risk assessment and response market risk market demand may be influenced by factors such as the economic situation and changes in consumer preferences. Response: strengthen market research, keep abreast of market developments and changes in consumer demand, and adjust commodity types and marketing strategies. The supply of fresh and risky products in the supply chain may be affected by force majeure factors such as natural disasters, epidemics and resulting in shortages or price increases. Response: establish partnerships with multiple suppliers to spread supply risks; establish emergency reserve stocks to ensure a stable supply of commodities. Competition-risk markets are highly competitive, and new or existing competitors may introduce more favourable policies and services. Response: increasing product quality and service levels, enhancing branding and marketing, creating unique brand image and increasing market competitiveness. Food safety at risk is a top priority for fresh distribution projects, with serious implications for brands in the event of food safety problems. Response: establish a sound food safety management system, strengthen food safety controls from the procurement to distribution process, and ensure that consumers purchase safe and secure fresh products。