The cool baby is a brand that covers a wide range of fields, including early teaching, student supplies, children's photography, etc. The following are specific: cool baby teaches early brand background: in 2006, cool baby quoted international advanced pedagogy and educational concepts, and worked together to develop an autonomous curriculum for 0-6-year-old parental potential development. The concept of education: with the aim of developing the full potential of children aged 0-6 years, and using international advantages to promote western and central china, helps young children build healthy, self-confident, happy, imaginative and expressive lives through age-appropriate, consistent and interactive education. Curriculum system: science focuses on sports, socialization, language, music, art and so forth, so as to develop the potential of the child in seven areas: physical ability, recognition, socialization, personality, language, music, sensory. Teaching methods: using motivational and enlightening teaching models to develop children's ability to learn independently. Alliance support: marketing support: hq has its own marketing planning team, which can provide market research and business community assessment support to associated institutions, select suitable sites to operate and plan marketing programmes to use preferential activities for enrolment. Managing operational support: occasional visits, exchanges, mentoring by sales managers at headquarters, assistance to distributors in providing operational support to address development constraints. Practice guidance: headquarters provides authoritative guidance on the identification of the applicant's location, renovations, pre-opening publicity guidance, recruitment and technical training, organization of opening activities, planning of opening ceremonies, replicability of management models, follow-up services, expert lectures, etc. Regional safeguards support: a strict business-cycle protection policy is agreed, a safe and reasonable exit mechanism is in place to ensure the minimum risk and safety of investments for each associated or agent. Assistance in site assessment: assistance in conducting on-site visits to the site sought to assess the feasibility of opening a store, and provision of information on turnover estimates, business gains and losses estimates through surveys of geographical, business circles and customers for reference to the consortium. Technical advantages: an autonomous teaching system, scientific stratification, clearly defined teaching objectives, which are in keeping with the psychological development of the students and are very popular with them. Training support: there are mature business training models and marketing centres provide free training in product knowledge and marketing based on local distributors. Human resources: a professional product team capable of managing market movements in a timely manner, managing market trends and constantly developing new products to meet market demand. Advantages of services: provision of educational research and development support (textbooks, teaching programmes and teaching activities), updating of specialty courses, teacher training services, guidance for member services, development of various competition platforms, sale of children's toys and supplies, etc. Cool baby student branding: spreads the concept of happy education and sets up the first brand of chinese student supplies. The concept of business: permanent fashion, learning in chile, education first, happy running, imagination and creativity. Brand call: tom image healthy positive icons and promote mental health of students. A healthy student goods market has been created by replacing poor products with simple, environmentally friendly and intelligent school supplies. Using a combination of science's various student supplies, students develop hands-on, brain-mobilization abilities to stimulate imagination and creativity. Social mission: to provide the proper source of the student goods market, to connect to the international community, to introduce the most popular international model of student supplies and to update the country's old model; to design school stationery to replace domestic toy-based, polluting products, so that students can grow up healthy. Market layout: in china, in more than 30 provincial capitals, 393 territorial cities, and 2,000 county cities, 500 chains and 30 regional agents have been strongly supported to form a country-wide system for the exclusive sale of child-cool. The history of the cool baby children's photography brand: the cool baby children's photography was established in 2003 (also known as 2004) as a professional, high-quality children's photography chain. The purpose of the service is “professional photography, well-designed, thoughtful services”, which records the moments of the child. (a) the concept of services: maintaining a customer-centred, service-oriented, quality-based approach, constantly optimising, winning recognition from many consumers, a good industry reputation and a strong brand name. Service line: in-door filming: children under 100 days of age are suitable because of their high environmental requirements and limited energy, and it is the most reassuring and economical thing for parents to take pictures of babies at home. Film studios: suitable for 100-day-old babies, with more background, clothing, props, and easy to control light. Spectrum: fits for children over one year of age, captures every great moment in their interactions, and allows the picture to highlight the facade of the subject. Alliance support: brand image support: headquarters provides end-of-service design for the consortium and has a unified logo at headquarters to attract branded faithful consumers. Shop support: headquarters supports multiple services, from opening to operation, to assist in the selection of business sites, design of fit-out drawings and construction, until the shop opens and runs every link. Free training support: all types of training support are provided on a regular and ad hoc basis to affiliated enterprises and their employees. Logistics distribution support: the company has a dedicated logistics department to provide logistics distribution services. Media advertising support: branding marketing centres combine effective marketing programmes based on local consumption habits, consumption levels and the characteristics of their own brand, and provide well-planned, detailed and complete campaign support by activity programme to ensure promotion once and success once. Market operations support: headquarters regularly provides multifaceted market guidance and on-site support. Follow-up services support: accompanies can contact headquarters directly for help in their day-to-day operations if problems arise. A well-established after-sales service at headquarters will provide timely answers and help to make the operations of the union stores more effective and sustainable. Site renovation support: support is provided in recognition of the importance of site selection for the operation of the union shop. Regional protection support: within a given region, limiting cooperative shops and safeguarding the interests of every cool baby partner。