Yercon, a short name for iercon inc., was established in 1995 in aingda county, zhejiang province, with the managing director as single zhimin. Shelcon is the leading shoe brand in china and has been rated by the china leather industry association as “china’s leather leader”. The owner of the brand, the research, development, production and sale of shoes, sneakers, leisure clothing and its accessories, owns three wholly owned subsidiaries of fujian ilcon sports and sports, ilcon shoes (shanghai) and ilcon guangdong leather products ltd. Throughout the country, gyulcan owns more than 6,000 stores and is the most widely known brand of the leather-shoe distribution network. In addition to this, gylcon has been active in developing markets and increasing brand influence, for example in the zhejiang region, where there are over 300 doors and sales of over $500 million a year. Companies will continue to actively develop markets and move forward, increasing market ownership and brand influence and moving forward towards the goal of first-skin shoes branding。