Guangzhou crystal seal biotech ltd., which is centred on a complex beauty-care brand called “emergency fields”, applies the concept of an effective, quality-dependant brand to professional care products, specialized cosmetics producers that are deeply integrated with the internet through product distribution channels. With its mission of “making china's skin healthy ecology”, the company has introduced ai private custom-made skin management technology, ushered in an era of skin intelligence “zero burden”, insight into consumer needs, continuous product research and development and technological innovation, and continuous provision of specialized care products to consumers that meet different characteristics. The company maintains a sales pattern based on offline sales, which are parallel sales. By using internet-based thinking, companies have successfully managed to access both below-line and off-line penetration and deep coverage of consumer groups, while taking full advantage of the efficient and flexible new media marketing tools of the internet, with good product quality and driven by rising consumption and a boom in national goods, they have managed to seize opportunities for rapid growth in the cosmetic care industry。