Project introduction i, project overview, is a national make-up brand that focuses on natural extracts plus techno-skin, with the concept of “scientific growth, rejuvenation of the skin” as its core concept, with a view to creating a mild, efficient, transparent skin-care and color-making product that addresses the sub-needs of sensitive muscles, muscular muscles, resistance to early childhood etc. The brand, through the “labour r & d + users together” model, is aimed at becoming a “component-friendly” brand that is trusted by a new generation of young consumers by playing with a “no add-on, no-stimulant, high-activity” formula. Core product line and product type layout 1. Skin series sensitive muscle repair line: scrubbing screeching: 90% more pure scrawny, rehabilitation of the barrier and reduction of pan-red (65% increase in 7-day redback in clinical tests). Neuro-amide barrier water-care milk: triple neuroamide + b5 henol, simulated lipid membrane structure, suitable for medical post-aesthetic repair. Anti-prevalence line: blue copper crumb semen: 0. 3% concentration of blue copper crumbs + bovine, promotion of adhesive protein synthesis, dilution of fine stripes (22% reduction in 28-day wrinkle depth). Yellowol at night: microscap technology slows down a alcohol, reduces irritation, and is suitable for anti-age oil pox. Oil-control line: aqueous cotton tablets: 2 per cent slow discharge of aqueous acid + pca zinc, piping of pores, reduction of black head closeds (a 40 per cent reduction in 7 days measured by users). Tea tree net pox gel: australasia + calcium, fast-tracked red pox, no pox prints. 2. Make-up series: lasagna base fluids: a vermin-containing summer grass extract + transparent acid, which is made-up and suitable for dry skin. Mineral gasket bb frost: physical sunscreen + natural mineral powder, medium impurity, sensitive muscles available. Pure lipstick: vegetative oil lipnom: add hohoba seed oil + vitamin e, dry, 12 colours optional. Edible lips: through sgs heavy metal tests, pregnant women are available, and the main hit is “not afraid to eat”. 3. Specialized product bottled membranes: zoning care design, oil-controlled membranes in area t, urea acid membrane in area u and diaphragms. Secondary euphemism: independent packaging, each containing a 1 ml high concentration active ingredient (e. G., shrimp cyanide, ikedoine) to avoid oxidation. Iii. R & d and product control systems 1. Components and formulations for natural extraction + technology components: core raw materials come from high-quality global sources (e. G. Haemorrhoids in france and green tea in jeju island, korea). Co-operative international feedstocks (e. G. Basff, germany, deisman, netherlands) to ensure composition activity. No commitment to add: 0 alcohol, 0 perfumes, 0 colours, 0 mineral oils, 0 preservatives (some products use polyols for preservation). 2. Research and development capability self-building laboratories: equipped with equipment such as an efficient liquid chromatograph (hplc), a skin tester (visia-cr). Joint laboratories were established with the centre for cosmetic research of the university of gangnam and the institute of secondary studies. Clinical test: each new item is subject to more than 300-person sticker tests and 28-day efficacy tests. 3. Production standard class 100,000 gmp workshop: full automatic filling line to reduce the risk of artificial contamination. Retroactivity queries are supported by three years per batch. Market positioning and user image 1. Core target user population: 18-35 year old women, first-line/new-line city white collar, student party. Sensitivity muscles, muscular muscles, compositional parties. Disaggregated scenes: post-medical restoration, season change sensitive periods, overnight first aid. Prices with a strategic price range of $89-299 compared to skin-care items are lower than winona and shoreco, higher than the present makeup items of $69-159 than the perfect diary, and higher than the orange dressbox of $299-599 for “buying a decent sample”. The core composition concentration is more than 50 per cent lower than the international scale (e. G., blue copper crumbs and sculpture vs. Ce). User co-generation: before the new product is developed, demand is collected through the community and feedback is collected after it is listed. Marketing and channels strategy 1. Online-channel electrician platform: skycat flags (main position), shives small (live delivery), little red book business city (grain conversion). Content marketing: joint dermatologists publish science videos (e. G. “how to fix barriers”). Koc assessment (free trial clothes, real feedback required). 2. Underline new retail experience: b1 floor of the shopping mall, which provides skin testing, minor testing, customised skin-care programmes. C. S. Channel: emplacement at the kryltons, color-dressers, etc., and boosting the money bill. 3. Micro-trust communities of private operators: daily promotion of skin-care knowledge, time-limited killing, membership day benefits. Small program mall: points exchange regulars, lump sum, birthday vouchers. Vi. Brand social responsibility environmental packaging: replacement packaging (to purchase replacements when the sperm fluid is in use). Packaging boxes use fsc certified paper with sugar cane slag degradable materials in their liners. Co-operation in the public interest: each product sold is donated from $0. 5 to the “mountain children's surgical care programme”. Vii. Synopsis of dow is a two-drive “natural plantation+technology component” that is precise enough to enter sensitive muscles, fight against early childhoods, etc., and is competitive at the core of high value, transparency of composition, and co-generation of users, rapidly taking over the minds of young consumers. Its “line content grass-plus sub-linee experience conversion” method, which combines private traffic with fine operation, effectively increases the repurchase rate. In the future, the brand plans to expand the market share by expanding new products such as men's skin and mother and child care. Suitable for people: sensibilities, muscular muscles, consumers seeking safety of components. Young people who focus on value for money and are willing to try new brands of national goods. Risk tips: continued investment in research and development is needed to maintain technical barriers and avoid homogenizing competition. Supply chain management needs to be strengthened to ensure stable quality of raw materials。