The original motor gene and the brand spirit of “everything is possible” have been throughout the evolution of the li ning brand. Li ning is committed to becoming a world-recognized leading international professional sports brand company with fashion properties from china. [3] in 1990, li ning began its journey in guangdong, and li ning was selected as the designated clothing for the 11th asian games, as well as for the award-winning asian games of the chinese national delegation, and as a member of the chinese and foreign press, li ning card was distributed throughout the country. [4] since 1992, li ning has been a co-sponsor of the chinese olympic delegation for four consecutive olympic games. [5] in 1993, li ning moved to beijing. [6] in 1998, the country’s first sports clothing and shoe product design development centre was established in foshan, guangdong. [7] in 2002, a brand-new brand was established with a brand name “everything is possible”. [6] in 2004, hong kong joint main board was successfully listed as the first sports goods company to be listed in hong kong. [8] in 2008, li ning lit a holy fire as the main torcher for the twenty-ninth beijing olympic games. [9] li ning has been an official strategic partner of cba since 2012. [10] in 2015, li ning entered the millennium of its new development and began to transform its role as a provider of internet+sport life experience. [6] in 2016, li ning offered to build a "lingning experience value" around product experience, sports experience and purchasing experience. [11]