Founded in 1995 as an integrated scientific and cultural enterprise for the development, manufacture, sale and copyright trade of toys, the company's project is described in detail below: first, the location of the company's headquarters: the company's headquarters is located in shenzhen and it owns 30,000 square metres of shunja industrial park. Organizational structure: there are research and development centres, marketing centres and the ministry of manufacturing. Size of employees: currently, the total number of employees is over 1,800, of whom 65% are art and technical staff. (b) cooperative enterprises: to win the popularity of the world's cartoon companies and to establish long-term partnerships with multinational enterprises such as disney, baby boy, bandai and others. Ii. The main product of the product system: a product system dominated by cartoons, intellectual toys, cartoons and fine gifts. Market coverage: products are sold to many countries and regions of the world, including japan, korea, russia, europe and america. Brand mandates: in 2009, junja began entering the military domestic market and launched her own branded smart toys, "letters" and "digitals" , which were popular with the market and were authorized in the same year by the american children's treasure. In 2010, in partnership with british bbc and japan's bandai, a series of regular toys, such as bbc "the garden baby" and the "the sea king" and "the flame ninja" and dragonball, were launched for the domestic market. Iii. Accompanying support for shop-to-shop output: providing a full range of services, a long-run business model. Brand resources: strong brands, free of charge. Regional protection: a strict regional protection policy that regulates the number of regional shops. Site support: adaptation is extensive and easy to select, and headquarters assists with site selection. Price harmonization: unified price delivery, no intermediate difference. Exchange of experience: regular business meetings and exchanges of business ideas. Start-up support: headquarters assisted in the selection of the site of the consortium and provided the design for the renovation of the shop free of charge. Training support: includes site identification training, recruitment training and renovation training. Technical support: team recruitment for investors and training of staff recruited at headquarters. Operational support: headquarters conducts regular operations training to improve marketing skills of sales advisers at the union stores. Marketing support: a marketing team was formed at headquarters to follow up the activities and promotions of regional proxies. Iv. Health status in association: the health of the person and the family is good and supported by family and friends. Legal capacity: legal personality, other economic organization, individual business or natural person. Economic power: economic power with the ability to open and maintain markets and to operate brand names. The shop requires a supermarket space or a street entrance, which can be operated only after a headquarters assessment. Experience in practice: priority is given to associate firms with relevant industry experience. Networks: there is a local network of people and social relationships. Management capacity: stable business managers, marketing skills and service awareness. Credit records: good credit and a certain level of business management capability. Brand identity: agrees to harmonize and regularize the style of fit-out, cultural displays, etc., as required by the company; understands brand culture and can build consensus on business concepts and development thinking; and consciously maintains and seeks to promote brand image. Entrepreneurship: entrepreneurship passion and cooperative win-winness, a rational investment mentality and a pragmatic sense of development. Service awareness: good customer service awareness and service capacity. Market extension: has strong entrepreneurship and market extension capabilities。