Shenzhen city, shenzhen, inc., is at the forefront of reform and opening, the fashion capital - shenzhen. Founded in 2000 as a professional branded company with an integrated r & d design, with a first-class management and design team, with a professional attitude and vision to accurately capture the trends of the internationalization epidemic, with a faster fashion while meeting the needs of its customers, and with a deep sense of fashion, she has rejected the glossy and complex decorations to write eternal themes in a concise and elegant design! The company runs two major brands: cxdtop sysidi, prince cici cxdtop sysidi: a simple elegance style, a business fashion for women aged 25-35 years, prince cici: a business fashion customist, an introduction to sysidi's clothing brand, sissy cxdtop, an urban fashion girl's brand, pursuing a simplistic, fresh and poetic style, focusing on the elegance of female urban poetry, romantic clarity, retroclassic art, and changing style! The cessidi process produces all types of women's fashion costumes, ensuring the health and comfort of the dress, the beauty of the fashion and the simplicity of the line, and satisfying every urban woman's desire for fashion and beauty. Brand value system brand value system product style: lady; elements: embroidery of laces, sides, ethnic elements; products: clothing is master and accessories are complementary. Market positioning - between 25 and 35 years of age, with more traditional ideas and a desire for some change, urban women with middle incomes. Marketing strategy - 4rs marketing strategy. Market promotion strategy -- we focus the customers, the customers help us zoom in. Brand positioning - a good friend with a good combination of costumes. Brand competition strategy — demand differentiation strategy. Brand personality — simplicity, elegance and confidence. The brand ads — syedy, like poetry! Core brand values — grow up and be with you. The brand vision - chinese women's dress preferences. 1. Cxdtop's cooperative qualification a. Has experience in managing and operating brands, both domestically and internationally; b. Has extensive experience in retail management or team management; c. Has access to resources and a certain financial strength. (b) area requirements: a. Streets (stores): not less than 100 m2 in size and not less than 8 m in width; three, cxdtop brand membership policy a. Business philosophy, we do not just sell products, but rather build a brand that is credible and attractive and that creates brand image to gain consumer recognition and preferences. Management support a. Adequate supply support, professional commodity allocation and planning to reduce your stock pressure and increase the sales performance of your shop; b. Regular staff to assist in the management of the terminal shop and to improve the management and sales performance of the store; c. Strong and sustained national media advertising. (b) refurbishment and year-end return support; note: the amount invested in this project, the number of union stores, the number of trade unions and business models are based on more recent advice! We suggest that you contact the company free of charge and get timely updates on the project (comparisons between business requirements and suggestions for multiple projects)。