Guangzhou half-life medicine technology co. Ltd. Was founded in 2003 as a diversified cosmetic enterprise that combines research and development, production, sale and service. With dozens of european and asian ph. D.-level cosmetics research and development support teams, and over the years, they have studied and selected intellectually and participated in the research and application of numerous skin biosciences, genetics, etc., using high-end raw materials, based on the skin characteristics of the easters, in combination with chinese elements and practicals, and specialized in the development of aesthetic products suitable for the chinese market. In 2003, the company began to develop a high-end product called "rhythm " , which was officially put into operation on the market in 2004. Its role and features have been well received. The year 2005 was marked by the rapid growth of the hymn, with nearly 200 distribution stores operating throughout the country, in recognition of and encouragement to all of its colleagues. In 2009, the number of half-life (sweet) national cooperatives reached 700, and the "sweet" product continued to consolidate its market status with unparalleled advantages. The year 2010 was a year of rapid growth in half-life (sweet) cooperatives. Companies have served the market with the idea of "high-tech, sexual, functional, environmentally friendly" cosmetics, becoming a star in china's chain-union industry. The company has a pool of highly qualified scientific, managerial, marketing and service personnel who are experienced, creative, well-managed and familiar with the market; who are able to fight well, respond quickly, serve well and be effective; and who are an elite team that promotes teamwork and disciplined work. The distribution network has been expanded throughout the country, with high quality and wide distribution. In 2011, after eight years of baptism in the market, brand values continued to rise, and in order to be more in line with the market's positioning of its high-end products, the hymn became a new and upgraded image of the outside world. Starting in 2012, the board of directors of half-life companies decided to gradually shift its focus from mere product and project sales to brand-building, continuously optimize marketing channels and services, increase product r & d monitoring, provide deep penetration and comprehensive training in the modern breeding market, and work to create a strong brand image of half-life. In december 2012, the group decided to formally replace the image of "half-life" with that of a stronger, more fashionable brand of production beauty。