Shenzhen city blue clothes limited was established in 2003 as a collection of product design, production and marketing. A professional branded garment enterprise with an advanced business concept is planned as one. Since its inception, the blue fashion has been committed to rejuvenating the elegance and independence of modern urban women in china, in keeping with its belief in “a decent life for women in fashion in the twenty-first century”, and in the language of dress as a young, confident woman. “helen moda”, known for its elegance and personal independence, is the medium- and high-end design of women's clothing that flourishes under the banner of blue dress. The “helen moda” design team, led by a senior international designer, pursues a combination of classics and innovations, focusing on practical and modern, adherence to quality and original design. Helen moda believes that it is only by understanding the deep-seated needs of urban women that they can make fashions that are popular with urban women. Behind helen moda's brand, the blue fashion team always lived up to zui's first dream. This professional team, with 100 per cent effort, carefully supported the growth of helen moda. For 12 years, helen moda’s brand has been working with a blue-collar fashion team, without hypocrisy, and without pride, moving on every step of the way, bridging the distance between reality and dreams, and moving on in pursuit of dreams. A professional, efficient and aggressive team is behind the development of blue fashion and helen moda's brand. In today's society, where commercialization is becoming more and more intense and costly, we do not forget ourselves. We are committed to zui's original dream, to moving forward and to working tirelessly to realize the social values of teams and individuals. Since its creation in 2003, helen moda has followed the international trend of fashion, elegance, sexyness, romance and perfect quality, expressing love for freedom in innovative design, and moving from shenzhen to guangzhou, shanghai and beijing. Helen moda adheres to the idea of an optimistic life of self-confidence, strength and self-reliance and integrates comfort, initiative and simplicity into the design. Based on the interpretation of the diverse needs of urban women, the style of helen moda has evolved; grace, confidence, personality, comfort, romance and sexy. Helen moda's fashion is unforgettable; she's not exaggerating, she's elegant, she's not rigid, she's stubborn, she's delicate in detail. Helen moda is keen to capture the world's popular trends, displaying the tender romance of urban women using classic, popular, fresh elements, fine imported fabrics, fine body profiles, 3d tailoring styles in stereotypic styles, and the elegance of interpretation in international style。