Brand overview: the new gakkai refinery is a sub-brand of hunan's new ga gai trading co. Ltd. And was established in 2007 with its headquarters in hunan governor sa city. After many years of development, the new convenience store has become the leader of the hunan convenience store market and has gradually expanded to the centre of china and to the whole country. The brand, with its mission of making life warmer, is committed to providing the highest quality of goods and services to its customers and allies, in keeping with the values of "good faith and pragmatism in pursuit of excellence". Brand features and advantages: supply chain advantages, all-temperature distribution: the new convenience store has achieved a full-temperature distribution of refrigeration + refrigeration + temperature, ensuring the quality and freshness of food through multi-day and night-time distribution of specialized vehicles. Efficient logistics systems: with two logistics centres, the capacity of service providers has reached 2,000, full product coverage has been achieved, with a zero-sum commodity ratio of 85 per cent and inventory discrepancies within two-thirds of 10,000, significantly improving operational efficiency. Digital operating iquitable management systems: the development of the "new easily" web report system, the "new easily" pos cashier management system, the implementation of intelligent management of sales, return of goods, inventory, front-office orders, automatic replenishment, automatic distribution, automatic reporting, automatic settlement, etc. From the front office of the union store, savings in management and labour costs, and increased revenue from the operation of the store. Precision marketing: use big data to label users and commodities, screen people for targeted coupons based on marketing strategies, achieve precision marketing and increase customer activity and buy-back rates. Hf commodities: the new convenience store focuses on high frequency, fresh commodities such as milk, breakfast, spicy and coffee, creating a differentiated competitive advantage. (b) food commodity development: emphasis is placed on the development and marketing of fresh food commodities such as tea eggs, breakfasts, lunches, bakers, etc., through continuous testing and optimization, the introduction of fresh food products that are in line with consumer tastes and the increase of the number of purchases and single-shop sales by customers. Imposing alliances. Brand effects and business support: the new convenience store uses an imposed alliance model to achieve rapid expansion and harmonization of brand image through strong headquarters control and operational support for the union store. Joiners are able to benefit from new brand effects, supply chain support and operational guidance, thereby increasing the profitability of single stores. (b) distribution and size of shops: to date, the new jia yi convenience stores have covered 15+ cities in china (hunan, hubei, jiangxi), with over 1,000 establishments. The door shop network spreads across the city's core business circles, communities and high-flow areas around schools, providing easy shopping services for consumers. Social responsibility and corporate culture: active participation in social goods: new convenience shops provide feedback to society by providing employment opportunities and supporting community development, actively participate in social goods and demonstrate corporate social responsibility. Customer-centred: the new convenience store emphasizes customer-centred pursuit of excellent quality of services and goods, while promoting teamwork and innovation and creating a positive corporate culture. Market expansion and planning for the future: while consolidating the hunan market, the new convenience store is gradually expanding to the central china region and to the whole country. The brand plan will continue to invest more in the coming years, boosting the quantity and quality of shops and further consolidating and expanding market influence in china. At the same time, the new convenience store will actively explore new retail models, using digital means to improve service efficiency and meet consumer diversification and personalized shopping needs. The new convenience store has emerged from a competitive market based on core competitiveness such as supply chain advantages, digital operations, product innovation and imposition of alliances. The brand is customer-centred, focuses on the quality of services and commodities, and actively pursues social responsibility, and earns the trust and support of a wide range of consumers. In the future, the new convenience store will continue to pursue the values of "good faith, pragmatism and excellence" and continuously improve brand influence and market competitiveness, providing easier and quality shopping services for consumers。