Brand background: the fowler's convenience store is attached to shanghai dafa, inc., which was founded in 1996 by the taiwan yuntai group and served consumers directly since march 1997, when the first major modern supermarket was opened in taiwan's peach garden. Business characteristics: the variety of commodities: fowler's convenience stores have a wide variety of products covering a variety of leisure snacks, household goods, ready-to-eat meals, drinks, daily supplies, etc., which can meet the needs of different consumers. All-weather operations: as a 24-hour, uninterrupted convenience store, the fowler's convenience shop provides great convenience to consumers, meeting their shopping needs whenever and wherever they occur. Characteristics: fowler's convenience stores focus on specialty operations, providing customized goods and services tailored to the needs of different regions and consumers, such as in the guangdong region, where the fowler's convenience stores introduce specialty goods that are compatible with local dietary habits. Market strategy: brand promotion: fowler's convenience stores focus heavily on branding, leasing advertising posts across major mainstream media platforms, promoting branding by media platforms, and increasing brand visibility and impact。