Founded in 2002 as a brand company with a series of fashionable men's clothing, including leisure bags, belts, shoes, etc. The 1943s brand under the company's umbrella, with 25-38 age group as its core objective, is aimed primarily at urban fashion men with mature consumption ideas, based on the pursuit of quality and detail in their lives, the development of a dress-in-the-style concept, and a comfortable environment. The company's development goal is that 1943s became a well-known asian designer's style male brand. At present, the 1943s brand is in a steady development phase, with more than 100 association image shops and a nationwide network of 50 large and medium-sized cities in more than 20 provinces with a sales performance of over 120 million. Over the next two years, the 1943s brand, while consolidating large and medium-sized cities with more developed economies in east china, has significantly expanded to large, more economically developed cities such as shanghai, beijing, dalian, harbin, chengdu, chongqing, nanchang, kunming, wuhan and shenyang; it is expected that more than 200 shops will be sold and 300 million will be sold. The urban wind is extremely simple: showing men in clothes, 1943s fashion says, "you can dress fashionably and not weirdly, it's about balance; a little color, but not too much; a little design, but not too much. "to focus on extreme simplistic design, with a clean design style, in pursuit of perfect structures and contours. The technology that combines the classical tailoring with the tight trend, combined with fine design, with a steady blue, white, black and grey, eternal and independent spirit. In keeping with the international trend of fashion, combining brands with their own culture, science-based business management models, and excellence in professionalism, companies have created a more distinctive corporate culture and brand essence while creating brands. "the city simple, simplistic wind subvert the popular management advantage: 1943s, in order to make every licensed store a success, not only provides you with services, but also specially designs a complete set of specialized store operating manuals, which provide you with full business guidance. 1. Send the commissioner to the local market for analysis and site visits to ensure proper selection. 2. Professional design to ensure a unified image of the store "1943s". 3. Analysis of investment and operating budgets to ensure. 4. Regular scheduling of purchase orders for goods, with the assistance of the commissioner, to ensure that the goods are rotated. 5. Regularly plan outreach activities to improve performance indicators. 6. Advanced computer marketing systems and the organization of training are the rapid adoption of information by specialized stores and the effective analysis of supplies, warehouses and sales. 7. Arrange excellent staff training so that every employee of the store can offer his or her customer a “1943s service”. Investment advantages of opening a shop: 1, opening support (new shop meets standards, propanise support), exchange support (new store meets standards, high percentage exchange support), shop image support (company designs a free set of images and drawings, and provides free installation guidance support), 4 free association fees, low interest money support (reduces financial pressure on association partners), advertising support (selecting advertising programmes with high efficiency and high value for money, fast-track market access), 6 management support (all company staff support, all of which is funded by the company, and agents do not need funding) is a careful reminder that when agents choose branding, the focus of consideration is not the size of company support, but the various aspects of branding are not favoured by local consumers; the suitability of store site selection; and the three branding of post-store branding is the focus of investment in clothing brands。