His name is happy. The initial inspiration for the image of the person is derived from the well-known " muppet fiction " . That smart, strong, honest, sweet, vibrant little fellow has long gone beyond the ages and borders and has been loved by children around the world with a deep and enduring image. The “joy” of a happy country has injected a rich fashion element and a living personality based on a friendly image. Bright eyes reveal confidence, curiosity and the desire to build a small world. Smiling without evil, with the pure and happy nature of the child, and with such a subtle little naughtyness. "happy." respect for nature, melt and laugh, and grow happy. “living” places the love and ideals of a happy country: child-centred, providing meaningful educational toys, abandoning preaching, focusing on experience, shaping well-meaning, happy and confident modern children. Pleasant country profile beijing small snail commerce and trade limited was established in june 2009 with its headquarters in the 798 arts district of beijing city. “jollyland” is a company registered trademark on the theme “educational toys focused on children's music and creative development”, positioning the market for medium- and high-end toys and creating a brand for the chinese toy industry. The company is located in the 798 art district of the zhongyang district of beijing city, which accurately follows the new developments in the international toy industry in the international toy market. A well-known brand of “joy country” children's quality education toys is built with a sharp market concept, differentiated product categories, novel product characteristics and advanced management concepts. Following the new wave of intellectual and educationalization of the us-us toy market, it captures domestic market demand and is more sharply qualitative, differentiated and international than domestic toy market products. Based on years of extensive market experience, the “jolly country” has introduced thousands of varieties such as small musicians, princesses of quality life, building crafts, interpersonal relations, healthy sports growth, etc., and has become a member of the china toy association。