Hester is china's priority fishership chain for the supply, production and modernization of fishing gear. It deals with a whole range of fishing products, such as poles, drifting, wires, wheels and hooks, fishing gear, outdoors, fishery cultural gifts and audio-visual books on fishing, and organizes fishing training, fishing tours and competitions for a wide range of fishing fans. By opening up national markets with group and network advantages, companies have introduced a new business concept of a chained chain of firms across the country, and the market for leading fishing gear has developed rapidly and in good health into an advanced brand of a chinese fishing company. Hester has its own production plants, such as poles, wires and small accessories, and works with more than 300 fishing gear brands at home and abroad, with more than 400 branches and dealers nationwide. One-stop distributions, operating instructions, good sales, and switch-overs save the middle. (b) increase/increase in the number of items imported at low prices, without limiting the number of items, even if a product enters a chain; vii. The exclusive ownership of regional markets for licensed chains, the full scientific use of market consumption resources, the avoidance of virulent competition between stores, the preservation of market shares and the operation of cashiers; (a) awareness of a wide range of consumer services to chains, integration of business and service identification, uniform shop renovation and atmosphere setting, to highlight the branding effect。