The shing lua brand is the first-ever independent brand of the cindy group, with the concept of eugenic plants and pure skin protection, and with the development of high-quality raw materials combined with sophisticated technology, providing skin care for asian skin. In 2018, the new upgrade of sasetin luachan was to adapt to the rapid development of brand names, to provide high-quality skin experience for consumer groups and to divide product lines into sterorea and sa series. The stereorea series, located under the heading "selection of absculated muscles", selects raw materials of quality from their origin, and uses scientific methods to extract matching ratios to provide skin care that is more suited to the skin characteristics of asians. The main source is a grid-wide power provider. The sa series, located as a "light metrologist" and combined with the essence of medical care, customizes "light healer" skin care for its own process, bringing about a distinct experience of beauty. Mainly provides access to social stores. Condensate the essence of medicine and witness the beauty of the results. Sa. Sin ting luya, a research institute in europe for many years, has developed a series of products adapted to the skin characteristics of different geographical settings, based on medically certified performance concentration components, coordinated by highly qualified self-employed craftsmen, following the philosophy of [triple skin management], one "reduce" and two "modified" three plus." in the future, sa tsinelujah will place greater emphasis on the diversity of consumer groups, providing a needs-based and customized skin experience from product to service. • the mission of the zetine luya enterprise: to deliver values to clients, employees and society, and to create excellence. Entrepreneurship: practical, creative, aggressive. Business vision: to create home-grown 100-year brands. Be an industry overstepper. Corporate values: faith, professionalism, enthusiasm, teamwork, clientism, poetry, business philosophy: great branding, big career, great achievement. Service concept: professional responsibility. Customerism: people-centred, business-oriented and win-win. Team mission: to connect companies closely with clients, to promote cooperation and mutual assistance, to help clients succeed and to promote corporate development and self-promotion. Poetin luya development philosophy: entrepreneurship forever, constantly transcending. Development goals: immediate goals: annual growth rates maintained; medium-term goals: one of the country's large cosmetic groups. Strategic thinking: branding, cultural diffusion, capital operations。