In 2008, the company introduced a new business chain model called "hodohome homes", which divides people's daily clothing into "homes" and into "doors" and outsides, while "hodohome homes" is a new business-style chain dominated by clothing and supplies, with products such as household clothing, underwear, bras, household swipes, children's clothing, socks, slippers, primary household clothes, underwear, and products and services of high value for the purchase of residential clothing. Core concept: create a new business chain of one-stop shopping in household clothing, offering products and services of high value. The red bean group is one of the main enterprises in jiangsu province, one of 120 pilot enterprises for further reform. The "red beans" trademark was recognized by the bureau of commerce and industry as having a certain reputation in 1997; in 2007 the red beans brand was awarded the high honour of the garment industry - the "accomplishment prize". A new business chain that creates a one-stop shop for home-based clothing offers products and services that are worth more than anything, brand culture: kinship, friendship, love-family culture, brand style: comfort, classics, fashion, product positioning: one-stop shopping, even prices, business positioning: caring for employees, making unionists