In the early 1990s, the bongsai shoe industry was able to achieve a breakthrough in the production process and technology of leisure shoes, based on the construction of human feet and movement. • real leather and leisure shoes; and the establishment of the country's first polyurethane-forming water line, which produces real leather in bulk, has led to the birth and development of china's recreational shoe industry and prompted the city of ryan to be named china's recreational shoe production base in 2001. For many years, the bonsai shoe industry has adhered to the brand concept of “technology and technology, innovation winning” and has tried to make “bongsai” the “first brand of chinese leisure shoes”. Through accumulation and development, the country's largest and technologically advanced recreational shoe estate has been built, with more than 10,000 square metres of hotel buildings, 13,200 square metres of standard plants, nine international-level recreational shoe production lines, as well as a research and development team that combines product development, technology development and process design, with the capacity to develop over 10,000 male and female recreational shoes annually. The bonsai shoe industry, which serves its partners and final consumers in good faith, has a nationwide network of marketing services, with more than 30 branches, 2,000 standard stores and a complete branding system; and international marketing, with three research and development centres in italy, france and hong kong and 15 marketing agencies in the international market. As a result, the bangsai shoe industry has won wide praise from consumers and from all sectors of society, with the iso 9001 quality management system certification, the celab international quality certification, and the honours of “china's real-name shoes”, “trust-to-trust units”, “aaaa-class credit units”, and the “bongsai” trademark has been designated by the trademark office of the state bureau of commerce and industry as “china's branded trademark”. An autonomous brand with a 20-year-old competitive edge is well known and has a high reputation and integrity. The “bongsai” trademark has been designated by the national directorate of commerce and industry as “china's nickname” and the “bongsai” shoes have been renewed four times. The product advantage process is sophisticated, full of series, wide-looking, with commercial leisure and popular leisure shoes as the core product, accompanied by accessories such as boxing, and a more scientifically sound product structure. Suitable for all types of business and leisure places. The process advantage, combined with the physiological characteristics of the human foot, is the first of its kind, the “one-time pu plating-formation process”, the “put-in-the-skin” process, and the 360-degree full comfort process, which focuses on the manufacture of real-skin shoes. The material advantage is the fine selection of special animal skins such as italian calves, kangaroo skins and alpaca skins as the dominant leather material, which ensures better quality and performance. The price belt of products with a high price advantage, covering 200-600 dollars, caters to the needs of different segments of the population; it is also extremely purchasing-powerful and suitable for mass consumption. The shop advantage is strictly based on si standards, with a unified image of more than 2,000 distribution sites throughout the country, with a high degree of visual impact, while standardized guidance is provided on the presentation of goods, the proper use of publicity products and the placement of windows. Policy advantages are safe, sound regional protection policies and regional support policies, and marketing consolidation is more flexible and humane, effectively reducing business risks, facilitating rapid access to markets and guaranteeing continued profitability in regional distribution. Business behaviour is better. Training is provided in a system of superior retail supervision and training, which constantly improves the quality and marketing skills of shop staff. Promotional advantages take full account of multiple factors, such as timing, location, etc., and plan and implement appropriate promotional activities to attract the attention and purchase of end-users and enhance the performance of the shop. Membership requires one, good business reputation and brand loyalty; two, advanced brand business concepts; three, extensive social relations and a certain amount of financial strength; four, experience in retail business management; one, shop requirements, located in retail circles where local footwear brands are relatively concentrated; and two, adjacent to high-end brands in the footwear industry, with a business space of not less than 20 square metres. Union process 1, unions' intention negotiation 2, union's intention negotiation, unions' seizure of applications, letters of intent, company field visit, company visit, payment of union bonds and imports, union contract 7, union area and shop survey, alliance business letter survey, alliance agreement, sale, headquarters supply and fit-out, alliance shop renovation, recruitment of workers