The project describes advanced and high-quality fishing gear that allows people to enjoy more fully the pleasure of fishing. Pure fishing gear has advanced fishing gear products, a trustworthy brand and a fairly broad market, and is therefore a good option for entrepreneurs and smart traders to become rich. The fishing kings ' fishing gear stores operate in a professional, standardized and standardized manner, with a procurement and licensing chain model, a national marketing network, a full range of fishing products such as fishing poles, wheel, line, drift, hooks, fishing gear, outdoors, fishery cultural gifts, fishing audiovisual books and associated products. The head office of the fishing kings ' fishing gear shop, in cooperation with more than 200 domestic and foreign fishing gear manufacturers, has brought the number of products that can be procured and sold by the fishing kings ' fishing gear chains to over 8,000. Moreover, more than 10 per cent of products are updated every year to ensure that local chains can constantly enrich new products to attract consumers and local fishing outlets. Fishing kings ' fishing gear stores are dedicated to bringing quality fishing gear products to consumers, passing on the fishing culture, increasing communication among fish lovers, and fishing kings ' fishing gear stores are trustworthy and selective. Water-based golfs have no choice but to open a fishing king's gear shop, which brings pleasure and wealth. The intensive procurement model of the fishing kings fishing gear shop reduces the price of the product, the chain of exclusives, the direct supply reduces the middle, the size of the operation reduces the operating costs, and the consultancy whole shop export concept ensures the success of the association shop. (a) the fishing gear chain has created a breakthrough in the fishing industry through a business model that is completely different from the existing fishing industry, with multiple winners in the fishing gear business model, whether suppliers, union stores, headquarters or consumers alike, combining the resources of the industry. We strongly believe that licensing will bring new dynamism to the area of fishing circulation and the industry as a whole