In short, we have to pay for the brand name, and when we sign a cooperation agreement, we open up the market with brand appeal. In cooperation, headquarters provides technical support and resource channels to facilitate the smooth opening of the joint venture. Such cooperation would undoubtedly be win-win if branders were strong and unionists were equally superior. At present, the great wings and fine arts coalition is socially oriented, mainly by single-shop membership and regional agents. Single-shop membership refers to the payment of limited fees for the right to open a store, the amount of which is determined on the basis of actual circumstances. Regional agents refer to the acquisition of the right to open a shop in a given region, which, with the exception of special regulations, is not regulated in terms of the number of shops, which will undoubtedly be much larger for the affiliated parties。