In 1927, 75 years after the birth of the permanent brand, it has received consumer attention and confidence in its image and reputation as a qualified business. It is the main rhythm of corporate culture that has been created by the constant creation of a unique business culture and its branding. He has consistently sought to expand markets with brand names, mobilize social assets with intangible assets, continuously improve business management and business models, build strategic inter-firm alliances, build strong economic alliances based on market consolidation, advance to world markets and engage in transnational operations. As its brand subsidiary, the company has four main projects: male, child and female, and clothing accessories. Men's clothing is the core product of the company, which includes a series of suits, shirts, shorts, jackets, jackets, windsuits, etc. There is also a certain size of tie and leather as part of male clothing. With its extraordinary qualities, its unique grasp of the details, it designs a friendly, charismatic image for every man. With china’s accession to wto, china’s garment industry will face entirely new opportunities and challenges, and competition will inevitably evolve from product quality to integrated image competition. On the basis of its well-established raw materials and fine processes, hengen brought new ideas to clothing: it is like reading a book stand, where a cultural experience, a vision, a dialogue and spiritual exploration of the mind, a clothing that represents a person's background, circumstances, age, character and psychological orientation. The constant source of the suit is a symbol of responsibility, in addition to the man's self-confidence, sturdyness, strength and personality. Hengxiang wants to make chang chang's suit a national dress, incorporate cultural and ethnic characteristics and design chinese suits. Leisure clothing is another major product of my company and is designed to be a durable and fashionable product, using new high-tech materials. Designers use leaping thinking, seeking beauty, matching fabrics with colours, giving people, on different occasions and in different seasons, a comfortable sight, and creating personal charms. Simplicity, elegance is a new series of women's clothes that is well integrated with the italian brand and in line with the trend of the world. The series uses good italian designs and fine tailoring techniques, using fluid lines that allow women in modern urban areas to express their elegance and their full commitment to fashion and positive lifestyle. The congenital chartered network is a horizontal or vertical economic alliance between the existing independent distributors, retailers and heinrich. It could significantly enhance the market competitiveness of independent economic entities, highlighting the size effect. And more importantly, it can be shaped by a brand of permanent origin, with zero, horizontal, vertical integration of commodity development, advertising promotion, business management. This leads to the normative operation of a permanent franchising, with economies of scale for a permanent brand. The success of win-win alliances and enterprises, many years of hard work, has been crowned with glory. Years and years of gold-hunting, unchanging brands, and ever-present clothing companies will continue to write legendary brand stories in a spirit of pursuit。