Established in 1997, shanghai seyno home textiles ltd. Is a professional textile-making enterprise that brings together research and development, design, production, planning and marketing, as well as an early home-based textile industry with its own dominant brand. The company now owns a large factory of 50,000 square metres in the industry, has 120 professionals and technical elites of all kinds, has more than 500 employees and has more than 300 imported equipment of all kinds. Thanks to china’s unique geographical advantage as a textile production base, and thanks to a series of more successful commercial operations, the “ketei” product has been recognized by a growing number of consumers, and in 2000 companies pioneered the introduction of a licensing chain model in the domestic spin-off industry, leading to the identification of a more successful chain-of-sale regulation. At the same time, in order to ensure the quality of the product, the company's production processes are strictly enforced in accordance with the standards required by the international quality certification system, iso 9001:2000, in addition to which it has won more than 30 provincial and municipal honours and has won a good reputation; the company has now opened more than 200 affiliated specialty stores in large and medium-sized cities of the country, and is one of the chinese marketing networks' spinsters. The company has long worked to speed up the internationalization of domestic spinsters by establishing r & d centres in shanghai to keep pace with the international market, building on the talent, information, and technological advantages of selected cities and cities to further improve the style and scalding of its products. It now has a large number of excellent developers and designers, who continue to develop new ones while absorbing advanced technologies from abroad. It has developed a series of luxury packages, a single package series, a children's supply series, a bed cover series, mattress series, a collection of beads, a collection of chorus, a health-care series, a cushion series, a towel series, a summer supply series of more than 500 varieties, with product orientation at a high price, a product style that continues to be popular internationally, and has also introduced a simple, smart style that is popular among the family at a time, with a functional focus on functional, technical, healthy and supportive, and its precise market positioning has won many consumers. The next decade will be the first and subsequent decade of seinau corporation, which will continue to be people-centred, market-oriented and home-grown, drawing on advanced technological and managerial experience from domestic and foreign firms, optimizing industrial structures and seeking to rank as a front-runner in domestic business. What kind of a manager would be in a licensed model, and what kind of a manager's mind would determine the team's actions. The term chain is a direct translation from chain-store, which is the form of an economic consortium under the leadership of a core enterprise or head office, where a decentralized retail enterprise that operates the same goods or services achieves economies of scale by regulating its operations. The core enterprises are called headquarters, head office or headquarters, and the decentralized enterprises are called branches, branches or member stores. The chain has four "unique" features, one business concept, one visual identification system, one commodity portfolio service and one business administration. In these four "unified" features, integrated management is fundamental and essential to a good proprietary store. Without good management, businesses are scattered and useless. The chaining approach involves the opening of branches in different locations, from point-to-place to a broad distribution and information network, leading to greater resources and lower costs, with a view to maximizing consumer markets and increasing commercial competitiveness, thereby monopolizing them. The chain of shops, which is a multi-location system, has direct access to consumers, and any future product or service, once it is spread all over the country, works with thousands of positions deep into the community. Freedom chains are the product of formal chains that have evolved to a certain stage, and the rapid development of formal chains has led to the formation of large and powerful commercial enterprises, with market dominance and large market shares. The relative competitiveness and market share of many small business enterprises have declined and are under considerable operational pressure. In this context, a number of retailers co-financed the establishment of a central agency responsible for joint import and advertising activities to reduce costs and to counterbalance formal business chains; a free-linking system, with little investment at headquarters, can quickly yield large-scale operational benefits. Union chains are a contractual-based form of business, also known as contract chains or franchising, which involves both the concessionaire and the recipient. The linkage is the fastest growing business model in recent years, both at home and abroad, and has spread across all sectors. The chain of "ketty" is a chain of alliances, with decentralized ownership, centralized ownership of the business, ownership of its own shop by each association, and a high concentration of operations at headquarters, where there is no horizontal link between the unions and only vertical links. Under the union chain, the parties enter into a contract allowing the licensed distributor to sell his goods or to use his business model and to provide various assistance services. In addition to determining the use by distributors within a given area of the trademarks, instruments, services, etc. Of the awardee, benefits must be shared with the granter. This way of doing business is transmitted to the world with its own charm, as it provides an opportunity for ordinary people to have their own business, even if they have little business experience。