"fish" was introduced in march 1997 with the establishment of the garment company. "fishing" originated from a purely chinese relationship, based on the idea of "seeking new expressions of eastern culture", and with the love and acumen of chinese culture, the essence of culture from around the world, breaking the boundaries between china and the west with a new chinese style. "fish" focuses on details, on the basics and on the sources of creativity, reflecting the intersection of rich eastern colours and fashionable western elements, and interprets the meaning of costumes through fashion-class trophies designed to create original brands with collection value, unreplicable aesthetics of the east. "fish" is not meant to go back or predict the future, but classical collisions with fashion, traditional and modern conflicts, retrogression and technology combine to make "fish" new and different. Create and disseminate fashion art dedicated to the blending of eastern and western cultures. It stems from a vision of life, expressing original ideas in real and non-ordinary forms. The concept of "co-dissemination of eastern culture" is adopted and disseminated。