Jordan sports, inc. (known as jordan sports), whose trademark is the united states basketball star jordan jumping up basket, occupies a considerable rural market in china with cheap sports shoes, whose 2010 sales, according to media reports, reached a target of $2. 91 billion and met in late 2011 to seek listing. Jordan sports inc. Has no connection to the united states nba basketball player, michael jordan michael jordan, which was founded in 2000 under the banner of the non-nike fujian jinjiang. Former leader of the jordan sports movement, established in 1984 as the chen zhui hae company, a private collective enterprise with a total funding of $30,000. In 1990, the second plant was re-registered for collective ownership, with a total of $136,000. The company is attached to the village council and is funded by 68,000 yuan each from the senior and senior citizens. In 2006, jordan sports signed an agreement with the chinese association of designers to organize, for five years in a row, the "jodan cup" china sports design competition to develop more good talent for the improvement of the design of sports equipment in the country; in may 2008, jordan sports donated more than 5 million yuan to assist young people in the sichuan earthquake-affected areas in their fight against disasters and to offer genuine care to the people of the affected areas; in july of the same year, jordan sports paid 10 million yuan to establish the hope engineering jordan happy sports fund with the china youth development foundation, to provide sports equipment for more than 100 primary schools of hope, to build the "happy sports park" and to carry out happy sports operations, to bring forward and undaunted sports spirit to young people in poor areas, to help them build positive optimism in their lives and to provide them with more far-reaching and meaningful help. A combination of technology creation and advanced design concepts has led to the establishment of a scientific, complete and functional quality and safety management system, with its strong scientific and technological strengths, a good marketing management team, excellent production processes, high-quality products and a good system of after-sales services, which has enabled companies to maintain high and steady growth over the years in a highly competitive market。