Hm is a short name for the clothing brand hennes & mauritzab (heines & morris, h&m), founded by erling persson in stockholm, sweden, in 1947, and mainly selling clothing and cosmetics. Hm markets are large in germany, followed by sweden and the united kingdom; brands have 15 offices worldwide, 22 production offices, and more than 3,000 specialty shops, with 28 footprints. In july 2015, h&m invited david beckham to work with the comedian star kevin hart in a newer commercial. Prices are the path h&m has always chosen. The company was founded in 1947 and was founded by the father of the current chairman of the board of directors, stefan persson. At that time, h&m was a price-neutral feature, and h&m opened a big red disk in the market as the retail industry in sweden and most europeans were traditionally dominated by expensive department stores. When pearson joined the company in 1972, he hoped that the company would be able to join the popular and quality features beyond the single low price. While many believe that these features cannot be found in a brand at the same time, pearson believes that companies can do it. Then h&m, "providing popularity and quality at a good price", did give the company another boost for success. H&m replicates these three-pronged successful equations in large quantities to other markets. Although from sweden, h&m now has a large market in germany. According to the forbes magazine, when pearson took over the company from his father in 1982, h&m had only over 100 branches, most of them in sweden. Today, corporate ambitions have burned from europe to the americas, with more than 800 branches in 14 establishments and 88 per cent of last year's turnover coming from foreign markets. The number of new branches of the company is expected to reach 90 in 2003. The company has expanded at a rate of about 75 per cent over the past six years, and now the goal is to enter a new category every two years. On 12 april, the swedish fashion retailing major h&m brand specialty was officially opened on the shanghai huai sea road, where, according to h&m, the single store had a high single-day turnover of $2 million, equivalent to the sum of 200 chinese clothing brands。