The santa barbara polo & racqueet club dress series, which originated in 1910 at the santa barbara club in california, united states of america, with the "santa paul" logo series developed by the club, became a brand of high-quality and elegant clothing, which is a well-known gentleman's costume produced from sports. The santa barbara polo & racqueet club dress series, which originated in 1910 at the santa barbara club in california, united states of america, with the "santa paul" logo series developed by the club, became a brand of high-quality and elegant clothing, which is a well-known gentleman's costume produced from sports. The famous symbol of the world's reputation for the creation of the st. Paul's polo club series in california for almost 90 years is "the mighty, handsome knights who are hitting the ball." st. Paul's brand series of clothing, including leisure, sports clothes and suits, cowboys, fluff, t-shirts, tie, socks, handbags, bags, stationery, leather and footwear, glasses, watches, gifts, etc. For a long time, st. Paul has been admired and loved by many prominent european and american personalities and gentlemen. Healthy leisure tastes, with their extraordinary elegance, have been embedded in high consumption values. As time goes by, the classic costumes of "deep in, hidden in" go to the public. From america to europe, asia and the world. Since the 1970s, "st. Paul" has surpassed other well-known brands and jumped into one of japan's more popular import brands. At present, hong kong's nil development corporation has introduced the world's reputation into mainland china as a recreational sports costume in which consumers in general and young people in particular compete. The early branding authority of st. Paul in the china region was assumed by the british association corporation, one of hong kong's large branded authorized agents, as well as a multi-faceted brand, trademark and copyright management company with a well-known asian mandate under the banner of st. Paul and pepsi. In the early 1980s, when hong kong entered the mainland, the st. Paul brand developed in guangdong, gradually expanding to other parts of the continent and became a proxy for the high-end garment age in the mid-1990s. Since the late 1990s, st. Paul's brand has been sold several times and in 2006 it was sold by rey. From the international brand of which many people admired in that year to the present, globe fashion will start with china’s clothing brand asset market, thus unblocking you. As an intangible asset that transcends products, it is a time when industrial civilization has evolved and when the product itself has surpassed the value of its use and brought more symbolism and enjoyment than the product itself, the brand has an unparalleled place in the hearts of consumers. So when an enterprise develops at some point, and after the branding age of the product, its survival in the market depends primarily on the competitive advantages of cost, price, advertising and so forth, consumers feel about the enterprise in terms of quality, quality improvement/enhancement, novelty, etc. At this stage, as the consumer becomes aware of the product, even of the company, and even of the trademarks attached to it, the consumer becomes aware of the value of the brand as it increases its impact on the business, and of the value of its use. At this stage, when the movement comes to mind nike, when he brushes his teeth, or when he does anything, the brand is used in his mind as an important means of choosing to buy or consume, at which point the firm can take a higher chance of survival in the market, and the brand goes beyond the product itself and enters the brand era. When the brand promotes culture as a way of life for consumers, the brand has evolved over time into a brand asset age. At a time when he relies not only on products, but also on marketing networks, and on brand characteristics and brand characteristics to change consumer behaviour, at a time when the value of the enterprise's assets is not the size of a factory, a store, a network channel, the important asset is the intangible asset, the brand. The immediate point of branding is a trademark, a symbol, an image that can have the imagination of consumers, a image that can determine consumers ' purchasing behaviour and the spirit that consumers give to the brand. Coca-cola, for example, we now understand it more than the drink itself, at a time when the brand, as a consumer-to-consumer transaction, is part of the growth, and it already exists as an asset. So coca-cola's boss once said, "if the world's coca-cola factories were to be ash overnight, i'm sure a lot of banks would be queuing around the world for money the next day. They're not looking at my factory, they're looking at coca-cola brands worth over $40 billion. " so i believe that when any brand enters, intangible assets tend to be larger than tangible assets。